Feelunique's Pre-Order Service Lets Customers Get Products Before Stores
Laura McQuarrie — April 27, 2018 — Business
References: eu.feelunique & cosmeticsbusiness
As well as helping beauty consumers get their hands on a wide range of makeup, haircare, skincare and fragrance products from over 500 brands, Feelunique is now launching a pre-order service to help its customers get their hands on the newest releases first.
With the new pre-order service from Feelunique, consumers will be able to receive select products 30 days before they are stocked in stores. Any pre-ordered products will be delivered to customers on the day of their release, assuring that the Feelunique community is ahead of the crowd.
The first product that is being introduced with the service is Lime Crime's Venus III palette. As Feelunique’s CEO Joel Palix puts it: "Individuals now want the most iconic and must-have beauty products as they launch and to share their experiences online."
With the new pre-order service from Feelunique, consumers will be able to receive select products 30 days before they are stocked in stores. Any pre-ordered products will be delivered to customers on the day of their release, assuring that the Feelunique community is ahead of the crowd.
The first product that is being introduced with the service is Lime Crime's Venus III palette. As Feelunique’s CEO Joel Palix puts it: "Individuals now want the most iconic and must-have beauty products as they launch and to share their experiences online."
Trend Themes
1. Pre-order Services - There is an opportunity for businesses in various industries to offer pre-order services to customers in order to satisfy demand for new and highly desired products.
2. Exclusive Access - By offering exclusive access to products before they are widely available, businesses can create a sense of excitement and anticipation among their customer base.
3. Social Media Influence - By leveraging social media to promote and share experiences with pre-ordered products, businesses can generate buzz and increase brand awareness among new and existing customers.
Industry Implications
1. Beauty - The beauty industry can benefit from offering pre-order services to create a sense of exclusivity and encourage customers to share their experiences on social media, which can lead to increased brand awareness and sales.
2. Fashion - Fashion businesses can leverage pre-order services to allow customers to be among the first to purchase new, highly anticipated products, which can create a sense of excitement and drive sales.
3. Technology - Technology companies can offer pre-order services for new products, such as smartphones or gaming consoles, to give customers exclusive access and generate excitement and buzz around new product launches.
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