The North Face's RED LABEL Released Five New Pieces for the Winter
Riley von Niessen — August 23, 2016 — Fashion
References: thenorthface & hypebeast
The North Face is a brand that many consumers trust for their premium outerwear, as they understand that its known to infuse a high level of quality with modern styles.
In order to offer more to those who are willing to spend a bit extra for the best of the best, the brand is set to include five new pieces that will be a part of its 2016 Fall/Winter collection. In order to promote its premium outerwear, thew North Face's RED LABEL included an editorial that highlights the functional use of the apparel, as well as its versatile style.
The images show off the brand's exclusive red label, in addition to the many layers that many of pieces consist of -- making for jackets that can be modulated to suit nearly any condition.
In order to offer more to those who are willing to spend a bit extra for the best of the best, the brand is set to include five new pieces that will be a part of its 2016 Fall/Winter collection. In order to promote its premium outerwear, thew North Face's RED LABEL included an editorial that highlights the functional use of the apparel, as well as its versatile style.
The images show off the brand's exclusive red label, in addition to the many layers that many of pieces consist of -- making for jackets that can be modulated to suit nearly any condition.
Trend Themes
1. Premium Outerwear Innovation - Brands can explore innovative designs and functional features to provide consumers with high-quality and versatile outerwear options.
2. Editorial Marketing - Companies can choose to promote their products through visually appealing editorials that highlight the functionality and style of their products.
3. Layered Jacket Trends - Layered outerwear for varied weather conditions can gain popularity with consumers who value adaptability and versatility in their clothing.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to innovate, manufacture and sell high-quality outerwear to meet consumer demands for functionality and style.
2. Outdoor Apparel Industry - Companies in the outdoor apparel sector can explore innovative designs and features such as layered jackets, to provide consumers with versatile products for outdoor activities.
3. Marketing Industry - Marketing professionals can explore editorial marketing strategies to visually promote products and engage consumers with the features and benefits of particular products.
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