The Prada Resort 2013 Campaign Stars a Sleek Sasha Pivovarova
Meghan Young — October 18, 2012 — Fashion
References: prada & fashiongonerogue
Chilly and chic, the Prada Resort 2013 campaign doesn't appear to want to escape the winter blues like other resort collections. Instead, it embraces the season while also injecting some summery qualities so that women don't forget the climate they are trying to get away from but will soon return to.
Shot by American photographer Steven Meisel, the Prada Resort 2013 campaign is captured in a cold room with walls that appear to be made out of ice. This icy quality is mimicked in the shimmering diamond jewelry accessorizing the predominantly white ensemble (minus the red stripe traveling down the inseam of the pants.
The Prada Resort 2013 campaign stars model Sasha Pivovarova. After being the face of Prada for six consecutive seasons, which ended in 2008, the Russian beauty has made her triumphant return.
Shot by American photographer Steven Meisel, the Prada Resort 2013 campaign is captured in a cold room with walls that appear to be made out of ice. This icy quality is mimicked in the shimmering diamond jewelry accessorizing the predominantly white ensemble (minus the red stripe traveling down the inseam of the pants.
The Prada Resort 2013 campaign stars model Sasha Pivovarova. After being the face of Prada for six consecutive seasons, which ended in 2008, the Russian beauty has made her triumphant return.
Trend Themes
1. Winter-themed Fashion - The Prada Resort 2013 campaign embraces the winter season in fashion, creating an opportunity for other brands to incorporate wintery elements into their designs.
2. Icy Aesthetic - The use of the ice-inspired backdrop and shimmering diamond jewelry in the Prada Resort 2013 campaign presents an opportunity for designers and marketers to explore new ways of incorporating icy aesthetics into their products and advertisements.
3. Seasonally Transitional Collections - The Prada Resort 2013 campaign combines wintery and summery qualities, opening up opportunities for fashion brands to create collections that seamlessly transition between seasons.
Industry Implications
1. Fashion - The Prada Resort 2013 campaign showcases innovative approaches to fashion, inspiring the industry to explore new ideas and designs.
2. Jewelry - The use of shimmering diamond jewelry in the Prada Resort 2013 campaign highlights an opportunity for jewelry designers to experiment with ice-inspired designs and materials.
3. Advertising - The Prada Resort 2013 campaign's creative use of the icy aesthetic presents opportunities for advertising professionals to incorporate unique and visually striking concepts in their campaigns.
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