A Prada Pop-Up is Launched at KM20 for the Linea Rossa Capsule
An exclusive look at the Linea Rossa capsule for Fall/Winter 2019 is made possible through this Prada pop-up at KM20. The space is "the only concept store among [the label's] mono-brand boutiques to present the collection."
The collection consists of various fashion-forward technical garments that set themselves apart from other products on the market with a clean and timeless aesthetic that is accented by militant sensibilities and subtle pops of color. 'Linea Rosa' translates to 'Red Line' and the Prada pop-up seems to embrace this to the full extent. In-store, there is "an eight-foot [tall] wooden red beam," while the outside is adorned with a vertical red strip that boasts the high fashion brand's name.
Photo Credits: Sasha Mademuaselle, KM20
The collection consists of various fashion-forward technical garments that set themselves apart from other products on the market with a clean and timeless aesthetic that is accented by militant sensibilities and subtle pops of color. 'Linea Rosa' translates to 'Red Line' and the Prada pop-up seems to embrace this to the full extent. In-store, there is "an eight-foot [tall] wooden red beam," while the outside is adorned with a vertical red strip that boasts the high fashion brand's name.
Photo Credits: Sasha Mademuaselle, KM20
Trend Themes
1. Fashion-forward Technical Garments - Disruptive innovation opportunities include developing advanced materials and technologies to create high-performance fashion pieces.
2. Clean and Timeless Aesthetic - Disruptive innovation opportunities exist in creating sustainable and eco-friendly materials while maintaining a minimalist design.
3. Militant Sensibilities and Subtle Pops of Color - Disruptive innovation opportunities can be found in combining military-inspired elements with bold yet understated color accents in various industries.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunities for creating unique in-store experiences and incorporating technology to enhance the shopping process.
2. Textile Manufacturing - Disruptive innovation opportunities include developing advanced fabrics and manufacturing processes to produce technical garments with superior performance.
3. Interior Design - Disruptive innovation opportunities exist in incorporating fashion-inspired elements into interior spaces to create visually striking environments.
5.3
Score
Popularity
Activity
Freshness
