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Luxe Bowling-Themed Capsules

Clean the Sky - Positive Eco Trends & Breakthroughs

Prada and MR PORTER Created an Exclusive Bowling-Centric Collection

— May 7, 2018 — Luxury
Prada and MR PORTER joined forces once again to deliver an exclusive collection centered around the theme of bowling. The luxury label and online retailer crafted a 32-piece capsule together, comprised of both apparel and footwear. The general eras that the two labels draw an influence from are the 50s through the 80s due to the popularity of bowling during these times.

The new capsule by Prada and MR PORTER features a selection of collared shirts adorned with Hawaiian prints, madras, gingham checkers, and pop-cartoon graphics. There is also an expansive range of polo shirts, blouson jackets, blazers crafted with mohair wool, mid-century style cardigans, flat front trousers, knit t-shirts with stripes and printed t-shirts that sport the Prada bowling logo. The offered footwear includes creepers, loafers and cap-toe Derbies and sneakers constructed with nubuck and deerskin.
Trend Themes
1. Bowling-themed Fashion - Opportunity for luxury fashion brands to create exclusive collections inspired by retro bowling aesthetics.
2. Collaborative Capsules - Emerging trend of fashion brands and online retailers partnering to create unique limited-edition collections.
3. Retro Influences in Fashion - Growing preference for vintage-inspired fashion pieces and styles influenced by past eras.
Industry Implications
1. Luxury Fashion - Innovation opportunity for luxury fashion brands to tap into niche themes like bowling and create exclusive capsule collections.
2. Online Retail - Opportunity for online retailers to collaborate with renowned fashion labels and offer customers unique and limited-edition collections.
3. Footwear - Potential for footwear brands to incorporate bowling-inspired designs into their collections, catering to the demand for retro aesthetics.
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