The New Power Lunch Deal from Starbucks Serves as a Hearty Meal Option
Katherine Pendrill — May 23, 2016 — Lifestyle
References: brandeating & brandeating
In an effort to get more consumers eating its pre-packaged meals, Starbucks is offering a new $8 Power Lunch deal. While the meal does not include any coffee, it does provide consumers with enough food to power them through a busy afternoon.
The $8 Power Lunch deal is a limited-time promotion that allows consumer to build their own mid-day meal. To begin with, customers can choose a salad, sandwich or bistro box from the chain's existing lineup of pre-packaged options. Customers can then choose a bag of pretzels, popcorn or chips. As far as fruit, customers must decide between a banana or a That's It fruit bar. The meal is then rounded out with a bottle of Ethos water. The entire meal is available for just $8, which amounts to a savings of about $3 or $4, depending on which items the customer chooses.
With more consumers turning to quick-service restaurants for their mid-day meal, the lunch combo is sure to appeal to those who eat on the run.
The $8 Power Lunch deal is a limited-time promotion that allows consumer to build their own mid-day meal. To begin with, customers can choose a salad, sandwich or bistro box from the chain's existing lineup of pre-packaged options. Customers can then choose a bag of pretzels, popcorn or chips. As far as fruit, customers must decide between a banana or a That's It fruit bar. The meal is then rounded out with a bottle of Ethos water. The entire meal is available for just $8, which amounts to a savings of about $3 or $4, depending on which items the customer chooses.
With more consumers turning to quick-service restaurants for their mid-day meal, the lunch combo is sure to appeal to those who eat on the run.
Trend Themes
1. Pre-packaged Meal Deals - The Starbucks Power Lunch deal demonstrates the growing trend of pre-packaged meal deals that provide a convenient and affordable option for busy consumers.
2. Customizable Lunch Options - The ability to build your own mid-day meal, as seen in Starbucks' $8 Power Lunch deal, taps into the trend of customizable food options that cater to individual dietary preferences.
3. Quick-service Restaurant Competition - As more consumers opt for quick-service restaurants for their mid-day meals, there is a growing opportunity for restaurants to offer value-packed lunch combos to attract and retain customers.
Industry Implications
1. Food Service Industry - The pre-packaged meal deal trend presents an opportunity for food service providers to offer convenient and affordable lunch options that cater to the on-the-go lifestyle of consumers.
2. Meal Kit Delivery Services - Meal kit delivery services can incorporate the concept of customizable lunch options to their offerings, providing a convenient and personalized solution for busy professionals.
3. Bottled Water Industry - With the rise in popularity of lunch combos like Starbucks' Power Lunch, the bottled water industry has an opportunity to partner with restaurants to offer hydration options that complement the meal deals.
2.5
Score
Popularity
Activity
Freshness
