Real Techniques' PowderBleu Range Boasts FauxBleu Technology
Laura McQuarrie — June 21, 2017 — Unique
References: realtechniques & teenvogue
There are plenty of novelty makeup brushes on the market right now, but one of the most interesting new additions will be Real Techniques' PowderBleu range, which is set to launch soon. What makes this particular collection a standout is the inspiration behind the bristles of the six-piece range—blue squirrels.
Since blue squirrels have coats that are extremely soft and shiny, Real Techniques created synthetic hairs and its own FauxBleu technology to mimic the properties of authentic squirrel hair. The result creates makeup brushes that allow for a flawless, even finish.
To emphasize the unique inspiration behind the makeup brushes, as well as the name of the collection, Real Techniques brushes boast a deep blue color palette that's decorated with gold accents.
Since blue squirrels have coats that are extremely soft and shiny, Real Techniques created synthetic hairs and its own FauxBleu technology to mimic the properties of authentic squirrel hair. The result creates makeup brushes that allow for a flawless, even finish.
To emphasize the unique inspiration behind the makeup brushes, as well as the name of the collection, Real Techniques brushes boast a deep blue color palette that's decorated with gold accents.
Trend Themes
1. Sustainable Makeup Brushes - Developing synthetic and eco-friendly makeup brushes inspired by nature can disrupt the beauty industry with sustainable material innovations.
2. Animal-inspired Cosmetics - Incorporating animal-inspired designs can create a unique selling point in the makeup industry and appeal to animal-loving customers.
3. Technology-enhanced Brushes - Adopting technology in makeup brush production can create innovative brushes with enhanced performance capabilities, redefining the makeup industry's quality standards.
Industry Implications
1. Cosmetics - By integrating synthetic and sustainable materials, cosmetic companies could differentiate themselves from competitors with a more ethical and eco-friendly brand image.
2. Fashion Accessories - Bringing animal-inspired designs to other fashion accessories such as hats, gloves or scarves can create a whole product series, targeting animal-loving consumers.
3. Artificial Intelligence - Artificial intelligence can be harnessed in makeup production, optimizing the design and development of brushes to provide better performance capabilities.
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