The Pot Rice Meals are Ideal for Enjoyment Out of the House
Michael Hemsworth — July 19, 2018 — Lifestyle
References: potnoodle & talkingretail
The Pot Rice meals have been relaunched by the Pot Noodle brand as a new way for consumers to enjoy their favorite flavors without having to create their own rice on a stovetop.
Coming in flavorful varieties that are inspired by recipes from Japan, India and Italy, the rice cups are simple to prepare and can be eaten from wherever. This speaks to the growing demand for convenient food varieties as consumers seek to save time without compromising when it comes to quality.
Speaking on the Pot Rice cups, Andre Burger, VP for Foods at Unilever UK, said, "Mealtimes have very much evolved from the traditional sit-down dinner. We know lifestyles are busier than ever and eating habits are becoming more fragmented due to shifts in culture, demographics, who we live with and how we spend our time and this is reflective of the growing demand for convenient hot snacks."
Coming in flavorful varieties that are inspired by recipes from Japan, India and Italy, the rice cups are simple to prepare and can be eaten from wherever. This speaks to the growing demand for convenient food varieties as consumers seek to save time without compromising when it comes to quality.
Speaking on the Pot Rice cups, Andre Burger, VP for Foods at Unilever UK, said, "Mealtimes have very much evolved from the traditional sit-down dinner. We know lifestyles are busier than ever and eating habits are becoming more fragmented due to shifts in culture, demographics, who we live with and how we spend our time and this is reflective of the growing demand for convenient hot snacks."
Trend Themes
1. Convenient Food Varieties - The growing demand for convenient food varieties as consumers seek to save time without compromising on quality presents opportunities for disruptive innovation in the food industry.
2. On-the-go Meals - The relaunch of Pot Rice meals as a portable and easy-to-prepare option speaks to the trend of on-the-go meals, opening up opportunities for disruptive innovation in the ready-to-eat food sector.
3. Fragmented Eating Habits - The shift towards more fragmented eating habits due to busy lifestyles and changing demographics presents opportunities for disruptive innovation in the meal solutions industry.
Industry Implications
1. Food Industry - The growing demand for convenient food varieties and on-the-go meals presents opportunities for disruptive innovation in the food industry.
2. Ready-to-eat Food Sector - The relaunch of Pot Rice meals as a portable and easy-to-prepare option presents opportunities for disruptive innovation in the ready-to-eat food sector.
3. Meal Solutions Industry - The shift towards fragmented eating habits creates opportunities for disruptive innovation in the meal solutions industry.
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