Trend Hunter Breaks Down Key Post-Pandemic Alcohol Trends
Niko Pajkovic — November 2, 2022 — TH Video
References: youtube
'Beverages in the New Normal' situates some of Trend Hunter's most exciting alcohol-related insights, such as 'Vegan Alcohol,' 'Booze Bakery,' and 'Unlikely Pairing' within a post-pandemic context. In doing so, it highlights two key shifts in consumer sensibilities that, so far, have greatly impacted the alcohol industry in 2022. These include the emergence of post-pandemic booze preferences and Gen Z's unexpected disinterest in traditional alcohol formats.
As consumers recover from the pandemic, many of the habits, hobbies, preferences, and values that they developed while locked down will remain integral to their lives. Because of this, industries are working hard to develop products, services, and messaging that cater to these changes. Within the alcohol space, a notable example of this is seen in Trend Hunter's 'Alcohol Wellness' insight, which focuses on the way emerging alcohol brands have aligned themselves with the concepts and values associated with the health and wellness movement -- a movement that was widely embraced amid the pandemic.
For more on the Reinvention of Dining, check out Trend Hunter’s free 2023 Trend Report.
As consumers recover from the pandemic, many of the habits, hobbies, preferences, and values that they developed while locked down will remain integral to their lives. Because of this, industries are working hard to develop products, services, and messaging that cater to these changes. Within the alcohol space, a notable example of this is seen in Trend Hunter's 'Alcohol Wellness' insight, which focuses on the way emerging alcohol brands have aligned themselves with the concepts and values associated with the health and wellness movement -- a movement that was widely embraced amid the pandemic.
For more on the Reinvention of Dining, check out Trend Hunter’s free 2023 Trend Report.
Trend Themes
1. Vegan Alcohol - Alcohol brands have an opportunity to develop and market vegan-friendly products.
2. Booze Bakery - Alcohol industry players can explore collaborations with bakeries to create new and innovative products.
3. Alcohol Wellness - Emerging alcohol brands can align themselves with the health and wellness movement for a new customer base.
Industry Implications
1. Alcohol - The alcohol industry can explore the production and marketing of vegan and wellness-oriented products to cater to changing consumer preferences.
2. Bakery - Bakeries can explore collaborations with alcohol brands to create innovative products, such as boozy baked goods.
3. Health and Wellness - Brands in the health and wellness industry can explore partnerships with emerging alcohol brands that promote wellness values.
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