Postmates' New Ads Understand Why You Want to Eat at Home
Ellen Smith — April 19, 2018 — Marketing
Postmates' new ads are presenting New Yorkers with a convincing argument to stay home and order delivery.
The minimalist campaign features a series of messages targeted toward young commuters. Some of the messages boast captions like "Everyone you've ever regretted making out with is probably walking around NYC right now. Dinner at home. We get it." while others "when you want the grand central of sushi but you look like the Penn station of people. We Get It"
This move serves as an extension of the brand's 'We Get It' campaign which aims to highlight the flexibility of the delivery service. Whether you need a glass of wine at four in the afternoon, or a meal from a five star restaurant, Postmates can deliver.
The minimalist campaign features a series of messages targeted toward young commuters. Some of the messages boast captions like "Everyone you've ever regretted making out with is probably walking around NYC right now. Dinner at home. We get it." while others "when you want the grand central of sushi but you look like the Penn station of people. We Get It"
This move serves as an extension of the brand's 'We Get It' campaign which aims to highlight the flexibility of the delivery service. Whether you need a glass of wine at four in the afternoon, or a meal from a five star restaurant, Postmates can deliver.
Trend Themes
1. Minimalist Ad Campaigns - Opportunity for brands to create simple and relatable ads that resonate with their target audience.
2. Targeting Young Commuters - Opportunity for businesses to cater to the needs and preferences of young professionals who rely on delivery services.
3. Highlighting Service Flexibility - Opportunity for delivery services to emphasize the range of options they offer, from wine delivery to high-end restaurant meals.
Industry Implications
1. Food Delivery - Opportunity for food delivery platforms to capture a larger market share by appealing to customers who prefer to dine at home.
2. Advertising - Opportunity for advertisers to apply humor and relatability in their campaigns to connect with their target audience.
3. Hospitality - Opportunity for restaurants and hotels to partner with delivery services and expand their customer base by offering delivery options.
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