This Post-It Notes Ad Puts the Reminders Right in Your Face
Jonathon Brown — December 7, 2012 — Marketing
References: ibelieveinadv
This new Post-It Notes ad from 3M puts the important message right in front of your face, literally.
Even with smartphone apps that can schedule every part of your life for you, the Post-It Note still achieves the in-your-face appeal that a smartphone just can't. How many notifications pop up on your phone every day? Probably dozens. So how do any of them really stand out from the rest? With so many messages and reminders coming to you on the device, it's easy for everything to get jumbled.
But not with Post-It Notes. This Post-It Notes ad shoes us just how hard it is to miss a bright yellow Post-It with an important reminder on it by sticking them right on people's faces. This Post-It Notes ad is as literal as it gets.
Even with smartphone apps that can schedule every part of your life for you, the Post-It Note still achieves the in-your-face appeal that a smartphone just can't. How many notifications pop up on your phone every day? Probably dozens. So how do any of them really stand out from the rest? With so many messages and reminders coming to you on the device, it's easy for everything to get jumbled.
But not with Post-It Notes. This Post-It Notes ad shoes us just how hard it is to miss a bright yellow Post-It with an important reminder on it by sticking them right on people's faces. This Post-It Notes ad is as literal as it gets.
Trend Themes
1. In-your-face Advertising - Using unconventional methods, such as sticking reminders on people's faces, to capture attention and make messages stand out.
2. Physical Reminder Solutions - Offering tangible and visible reminders, like Post-It Notes, in a world dominated by digital notifications.
3. Creative Marketing Tactics - Employing innovative and out-of-the-box advertising strategies, like literal reminder note ads, to engage audiences.
Industry Implications
1. Advertising - Exploring new and unconventional advertising methods to create memorable campaigns and increase brand visibility.
2. Stationery - Creating unique and eye-catching physical reminder solutions to cater to individuals who prefer tangible reminders.
3. Marketing - Developing creative marketing tactics that break through the clutter and effectively communicate messages in a crowded digital landscape.
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