Posh Peanut Launches Holiday 'Poshmas' Collections
Grace Mahas — October 1, 2020 — Life-Stages
References: saksfifthavenue & poshpeanut
Those looking to add an extra special festive vibe to their holiday experience may be drawn to the ultra-adorable Poshmas pajamas collection from Posh Peanut. Available in three series, the Winnie, the Juniper Ribbed, and the Crimson Ribbed, each set is available for under $100 and includes everything from swaddles to bloomers and pjs.
Posh Peanut was founded in 2011 by wife and mother of two, Fiona Sahakian. The children's label is dedicated to providing premium pieces that have since become endorsed by celebrities like Kylie Jenner, Kate Hudson, Gabrielle Union, and Hilary Duff, among others.
The new Poshmas collection by Posh Peanut is now available to purchase online from the brand's eCommerce platform as well as Saks.
Image Credit: Posh Peanut
Posh Peanut was founded in 2011 by wife and mother of two, Fiona Sahakian. The children's label is dedicated to providing premium pieces that have since become endorsed by celebrities like Kylie Jenner, Kate Hudson, Gabrielle Union, and Hilary Duff, among others.
The new Poshmas collection by Posh Peanut is now available to purchase online from the brand's eCommerce platform as well as Saks.
Image Credit: Posh Peanut
Trend Themes
1. Premium Children's Pajamas - The success of Posh Peanut's Poshmas collection presents a disruptive innovation opportunity for other children's pajama brands to focus on delivering premium quality at affordable prices during the holidays.
2. Celebrity-endorsed Children's Fashion - The success of Posh Peanut in attracting high-profile celebrity endorsements presents a disruptive innovation opportunity for other children's fashion brands to leverage social media and influencer marketing to reach a wider audience.
3. Holiday-themed Children's Clothing - The popularity of Posh Peanut's Poshmas collection presents a disruptive innovation opportunity for other children's clothing brands to create holiday-themed collections and capitalize on the festive spirit of the season.
Industry Implications
1. Children's Apparel - Companies operating in the children's apparel industry can leverage Posh Peanut's success to develop premium clothing ranges that cater to the growing demand for luxurious yet affordable children's fashion.
2. E-commerce - The success of Posh Peanut's Poshmas collection demonstrates the potential of e-commerce to reach a broader audience and disrupt the traditional brick-and-mortar retail model within the children's apparel industry.
3. Influencer Marketing - Posh Peanut's successful celebrity endorsements highlight the disruptive innovation opportunity of influencer marketing for children's fashion brands looking to expand their customer base and capitalize on social media trends.
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