Audi and Porsche Announced Intentions to Join F1 with Third-Party Cars
Colin Smith — May 2, 2022 — Autos
Volkswagen's CEO Herbert Diess announced the automaker's intentions to enter the Formula One (F1) racing league with Porsche F1 and Audi F1 cars, respectively. The automaker outlined that these ventures will take quite some time, so it informed the public not to expect Porsche or Audi competitors in this season or the next, at the least. Currently, Diess noted that it is more likely that Porsche will enter the league than Audi, though there are plans for both.
Volkswagen is seeking prospective partners in order to secure the two luxury brands' participation in the racing league. Diess stated that Audi is looking to work with McClaren, while Porsche will work with Red Bull. Should these partnerships go through, the F1 vehicles from both Audi and Porsche will be co-created.
Image Credit: Shutterstock
Volkswagen is seeking prospective partners in order to secure the two luxury brands' participation in the racing league. Diess stated that Audi is looking to work with McClaren, while Porsche will work with Red Bull. Should these partnerships go through, the F1 vehicles from both Audi and Porsche will be co-created.
Image Credit: Shutterstock
Trend Themes
1. Luxury Auto Racing - There is an opportunity for luxury car brands like Porsche and Audi to enter the F1 racing league, disrupting the traditional teams and pushing the boundaries of what is possible in the sport.
2. Partnership Collaborations - The trend of partnership collaborations could be utilized to drive innovation in F1 racing, with brands like McLaren and Red Bull working alongside Audi and Porsche to create co-branded vehicles.
3. Long-term Investment Strategies - The decision by Volkswagen to enter the F1 racing league with both Audi and Porsche indicates a long-term investment strategy, suggesting that there is an opportunity to disrupt the status quo of the sport and invest in future success.
Industry Implications
1. Luxury Auto Manufacturing - Luxury auto manufacturing could be disrupted with Porsche and Audi entering the F1 racing league, offering an opportunity to showcase their performance-focused vehicles on a global stage.
2. Professional Auto Racing - The F1 racing league itself could be disrupted with the entry of Porsche and Audi, potentially shifting the balance of power and leading to new and innovative approaches to the sport.
3. Sports Marketing and Sponsorship - There is an opportunity for sports marketing and sponsorship companies to work with luxury auto brands like Porsche and Audi to capitalize on their foray into the F1 racing league, potentially bringing new audiences to the sport and generating revenue for both brands and sponsors.
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