The Porsche Design Shisha Pipes are Upscale Cool
Jordan Sowunmi — July 20, 2011 — Autos
References: porsche-design & gizmag
Porsche is a company known for its extravagant sports cars and luxury products, but it is not known for much else -- the Porsche Design Shisha pipe aims to change that.
The Porsche Design Shisha pipe is a 55-centimetre aluminum and stainless steel creation that is now being sold in Porsche's recently launched design shop in the Millionaire's Gallery at the Harrods Knightbridge store in London, England. The Porsche Design Shisha will be available at Porsche Design shops around the world by August 2011. No price point has been announced, but one should expect to pay a hefty fee to smoke in style.
Implications - One of the most effective ways a company can utilize its brand name to the best of its ability is by investing in products that can be marketed to a decidedly niche market. By attaching the brand name to product that is different from what the brand is known for, but is both stylish and practical, the company shows that they are a versatile brand with quality products across the board. This increases brand awareness and helps the company penetrate consumer lives in a diversified way.
The Porsche Design Shisha pipe is a 55-centimetre aluminum and stainless steel creation that is now being sold in Porsche's recently launched design shop in the Millionaire's Gallery at the Harrods Knightbridge store in London, England. The Porsche Design Shisha will be available at Porsche Design shops around the world by August 2011. No price point has been announced, but one should expect to pay a hefty fee to smoke in style.
Implications - One of the most effective ways a company can utilize its brand name to the best of its ability is by investing in products that can be marketed to a decidedly niche market. By attaching the brand name to product that is different from what the brand is known for, but is both stylish and practical, the company shows that they are a versatile brand with quality products across the board. This increases brand awareness and helps the company penetrate consumer lives in a diversified way.
Trend Themes
1. Luxury Shisha Pipes - Creating luxury shisha pipes for high-end consumers presents an opportunity for companies to diversify their product lines and appeal to niche markets.
2. Brand Diversification - Investing in products outside of a company's traditional product line can increase brand awareness and broaden the reach of a company's offerings.
3. Premium Smoking Accessories - Developing premium smoking accessories for high-end smokers can create new revenue streams for businesses and increase their market share within the smoking industry.
Industry Implications
1. Luxury Goods - Luxury goods companies have the opportunity to expand their offerings and appeal to niche markets through the creation of high-end shisha pipes and smoking accessories.
2. Automobiles - Automobile companies can leverage their brand recognition and reputation for luxury to create high-end smoking accessories that appeal to their target market.
3. Smoking Accessories - Companies focused on smoking accessories can benefit from creating premium products that cater to high-end consumers and offer a new level of luxury in the smoking industry.
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