'Tastemakr' Spotlights a Different Craft Food or Drink Every 24 Hours
Cadhla Gray — September 2, 2015 — Lifestyle
References: tastemakr.co & psfk
While niche food and craft drinks are really popular right now, there is no single marketplace where consumers can get everything they need -- enter 'Tastemakr', the website providing 24-hour pop-up markets.
Tastemakr features a different food maker each day, giving consumers a place to be introduced to various niche products and accessibly purchase them through the Internet. This also gives independent makers a place to feature their food, gather an audience and do business. Anthony O. Thomas is the creator and was inspired by attending a food and culture festival, where entrepreneurs got to place a rare spotlight on their goods.
These 24-hour pop-up markets will not stop after their single day of glory. Tastemakr is using this project for curating a more consistent online marketplace. With greater interest in small batch produce, like craft beer, but less time to visit various independent shops, Tastemakr is the perfect solution.
Tastemakr features a different food maker each day, giving consumers a place to be introduced to various niche products and accessibly purchase them through the Internet. This also gives independent makers a place to feature their food, gather an audience and do business. Anthony O. Thomas is the creator and was inspired by attending a food and culture festival, where entrepreneurs got to place a rare spotlight on their goods.
These 24-hour pop-up markets will not stop after their single day of glory. Tastemakr is using this project for curating a more consistent online marketplace. With greater interest in small batch produce, like craft beer, but less time to visit various independent shops, Tastemakr is the perfect solution.
Trend Themes
1. Niche Food and Craft Drinks - Opportunity to create a comprehensive online marketplace for niche food and craft drinks.
2. 24-hour Pop-up Markets - Potential to establish a new model for temporary online markets, providing exposure and sales opportunities for independent makers.
3. Small Batch Produce - Disruptive potential in creating a platform that connects consumers with small-batch producers, like craft beer.
Industry Implications
1. E-commerce - Opportunity to develop an innovative e-commerce platform focused on niche food and craft drinks.
2. Food and Beverage - Emerging market for temporary online markets catering to independent food and beverage makers.
3. Craft Beer Industry - Potential for a platform that connects craft beer producers with consumers looking for unique and limited-edition offerings.
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