The PopClik Headphones Campaign Promotes an Oasis of Sound
Meghan Young — May 6, 2014 — Tech
References: cargocollective & fubiz.net
The PopClik Headphones ad campaign puts an artistic spin on shutting out the loud and obnoxious world with this quality audio accessory. The PopClik Headphones ad campaign involves a series of intricate illustrations that cleverly depict everything within the perimeter of the headphones to be a colorful oasis of soothing sounds. Outside the headphones are tuned out black and white images of noisy traffic delays, hard work conditions and more.
Conceived and executed by Y&R/Bravo, an ad agency based in Miami, Florida, the PopClik Headphones ad campaign richly interprets the music of Madonna, The Beatles, Iron Maiden and Bob Marley. It reads, appropriately, 'Keep the real world outside.' Essentially, the PopClik Headphones ad campaign appeals to appreciation of modern graffiti-like art as well as clever interpretations of the core objective behind certain products.
Conceived and executed by Y&R/Bravo, an ad agency based in Miami, Florida, the PopClik Headphones ad campaign richly interprets the music of Madonna, The Beatles, Iron Maiden and Bob Marley. It reads, appropriately, 'Keep the real world outside.' Essentially, the PopClik Headphones ad campaign appeals to appreciation of modern graffiti-like art as well as clever interpretations of the core objective behind certain products.
Trend Themes
1. Artistic Ad Campaigns - Opportunity for companies to market their products in visually appealing and creative ways that appeal to younger, art-conscious consumers.
2. Personalized Soundscapes - Opportunity for companies to develop innovative audio products that create unique and personalized listening experiences for customers.
3. Noise-cancelling Technology - Opportunity for companies to continue to improve and innovate noise-cancelling technology to enhance the listening experience and block out distracting external noise.
Industry Implications
1. Audio Technology - Companies in the audio technology industry can capitalize on the trend of personalized audio experiences and noise-cancelling technology to develop new products that meet consumer demands.
2. Retail - Retailers can use artistic ad campaigns like the PopClik Headphones campaign to appeal to younger consumers and differentiate themselves from competitors.
3. Music Industry - The music industry can partner with audio technology companies to offer unique listening experiences for music fans and capitalize on the trend of personalized soundscapes.
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