Klarna's 'Pup-Up' Gives Matching Makeovers to Pets and Their Owners
Laura McQuarrie — October 31, 2019 — Marketing
References: klarna & prnewswire
Payment solutions provider Klarna will soon be opening the doors to a unique pop-up salon in the Meatpacking District in NYC that caters to both people and their pets. The 'Pup-Up' is designed to make matching "doggelgangers" out of dog owners and their dogs with a makeover.
Inside the pop-up salon, there will be makeover stations for humans and dogs, and celebrity dog groomer Jess Rona will be on-site to share her services. Each day, walk-in appointments can be made and are invited to share their finished twinning looks on social media with the #Doggelganger tag.
The Pup-Up is helping to kick off Klarna's Who's A Good Shopper campaign, which is centered around the special bond between dog owners and their beloved furry friends, as well as the fact that shoppers are able to use the Klarna app to shop from anywhere, without leaving their pets behind.
Inside the pop-up salon, there will be makeover stations for humans and dogs, and celebrity dog groomer Jess Rona will be on-site to share her services. Each day, walk-in appointments can be made and are invited to share their finished twinning looks on social media with the #Doggelganger tag.
The Pup-Up is helping to kick off Klarna's Who's A Good Shopper campaign, which is centered around the special bond between dog owners and their beloved furry friends, as well as the fact that shoppers are able to use the Klarna app to shop from anywhere, without leaving their pets behind.
Trend Themes
1. Pop-up Pet Grooming Salons - Opportunity to provide unique experiences for pet owners and their furry friends, incorporating social media and celebrity influencers.
2. Matching Makeovers for Owners and Pets - Opportunity to offer a new type of grooming service that creates a deeper connection between pets and owners, and provides a fun and memorable experience.
3. Personalized Shopping Experiences for Pet Owners - Opportunity to integrate payment solutions and pet-friendly shopping options to enhance the shopping experience for pet owners.
Industry Implications
1. Pet Grooming - Innovation and creativity in pet grooming industry can help businesses stand out and attract more customers.
2. Retail - Integrating payment solutions, personalized shopping experiences, and pet-friendly options can create brand loyalty and attract new customers in the retail industry.
3. Digital Marketing - Social media and celebrity influencers can be utilized to promote pop-up events and create a buzz around unique experiences for customers and their pets.
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