The Pop-Out Latte Art by Kohei Matsuno Depicts Cats in Action
Thomas Wade-West — September 4, 2013 — Art & Design
References: en.rocketnews24
The increasing popularity in 'latte art' has inspired Japanese barista and artist Kohei Matsuno to take it to the next level in three-dimensional forms.
Like most latte art, Matsuno uses a combination of foam and milk to sculpt his masterpieces, but he is much more restricted with regard to time, noting that there is only a five minute window in which the the art can be successfully designed. Working diligently, Matsuno notes that his tool of choice is a toothpick, which allows for optimal precision. The three dimensional works of art have become the latest creative craze in Japan, and Matsuno has set the new bar in latte art.
Latte art is demonstrably popular with this new ‘craze.' Persons are willing to pay for these edible sculptures. The likelihood of this making its way overseas is likely due to its recent popularization.
Like most latte art, Matsuno uses a combination of foam and milk to sculpt his masterpieces, but he is much more restricted with regard to time, noting that there is only a five minute window in which the the art can be successfully designed. Working diligently, Matsuno notes that his tool of choice is a toothpick, which allows for optimal precision. The three dimensional works of art have become the latest creative craze in Japan, and Matsuno has set the new bar in latte art.
Latte art is demonstrably popular with this new ‘craze.' Persons are willing to pay for these edible sculptures. The likelihood of this making its way overseas is likely due to its recent popularization.
Trend Themes
1. 3D Latte Art - Opportunity for businesses to offer unique and visually appealing coffee experiences through 3D latte art.
2. Japanese Barista Culture - Potential for businesses to tap into the growing interest in Japanese barista culture and offer specialized latte art training and workshops.
3. Food as Art - Opportunity for businesses to explore the intersection of food and art by experimenting with creative and visually stunning edible sculptures.
Industry Implications
1. Cafes and Coffee Shops - Cafes and coffee shops can attract customers by offering 3D latte art as a unique and Instagrammable experience.
2. Art and Design - Art and design industry can explore opportunities for collaboration with baristas to create coffee-related art installations and exhibitions.
3. Event Planning and Catering - Event planners and caterers can incorporate 3D latte art as a visually appealing and interactive element in their events and menus.
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