Penguin Mashes Classic Novels with Celebrity, Gamer and Media Imagery
Meghan Young — September 2, 2014 — Business
References: popsgoesthepenguin.tumblr & designtaxi
There are many reasons why a classic is dubbed a classic and one comes down to timelessness; this series of pop culture book covers shows just how timeless these titles really are. 'Through the Looking Glass' is accompanied by a shot of a woman taking a selfie, 'Much Ado About Nothing' is paired with a portrait of Kim Kardashian and 'To Kill a Mockingbird' is illustrated with a still from a Super Mario Bros. game.
Clever and comical, these pop culture book covers are part of the series titled 'Pop Goes the Penguin.' They were Julien Britnic, an artist based in Bucharest, Romania. Although extremely simple and modern, the overall design of the pop culture book covers are in line with the companies existing aesthetics. Britnic knows what he's doing.
Clever and comical, these pop culture book covers are part of the series titled 'Pop Goes the Penguin.' They were Julien Britnic, an artist based in Bucharest, Romania. Although extremely simple and modern, the overall design of the pop culture book covers are in line with the companies existing aesthetics. Britnic knows what he's doing.
Trend Themes
1. Pop Culture Book Covers - Incorporating popular culture into book cover designs provides a fresh and relevant appeal to classic novels.
2. Timeless Classic Novels - The enduring popularity of classic novels proves their ability to resonate with readers across generations.
3. Blending Art and Popular Imagery - Combining art and elements of popular culture in book cover designs creates visually striking and attention-grabbing artworks.
Industry Implications
1. Publishing - Publishing companies can explore incorporating pop culture elements into book covers to attract a wider and younger audience.
2. Art and Design - Artists and designers have an opportunity to experiment with blending popular imagery and classic literature in their creations.
3. Marketing and Branding - Marketers and branding professionals can leverage the power of popular culture to create eye-catching book covers that resonate with consumers.
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