Pop Chart Lab's Drink Infographic Operates Like a Lottery Ticket
Malika Renee Butss — January 25, 2016 — Lifestyle
References: popchartlab & fastcodesign
Brooklyn's Pop Chart Lab has put out a comprehensive beer infographic that also works as a sort of drinking game and lottery ticket. Inspired by the school bus tune '99 Bottles of Beer On the Wall,' this extensive infographic features 99 illustrations of craft beer that can be scratched off once you've given that beer a try.
Pop Chart Lab split the infographic between ales and lagers before further dividing the craft beers into sub-categories depending on where different beer types fall on the yeast and malt spectrum. When it comes to beer brands, Pop Chart Lab simply chose brands that they like to drink.
All in all, this quirky and fun infographic is complied of nearly 100 craft beers the company thinks you should try. Upon finishing a new beer, you're meant to take a coin and scratch off the gilt foil, leaving the retaining label behind.
Pop Chart Lab split the infographic between ales and lagers before further dividing the craft beers into sub-categories depending on where different beer types fall on the yeast and malt spectrum. When it comes to beer brands, Pop Chart Lab simply chose brands that they like to drink.
All in all, this quirky and fun infographic is complied of nearly 100 craft beers the company thinks you should try. Upon finishing a new beer, you're meant to take a coin and scratch off the gilt foil, leaving the retaining label behind.
Trend Themes
1. Interactive Infographics - The scratch-off feature in infographics can encourage engagement and interaction, leading to more memorable experiences for consumers.
2. Gamification of Drinking - Incorporating game elements in drinking experiences can enhance customer satisfaction and loyalty, and offer opportunities for innovation in product design and marketing.
3. Personalized Recommendations - By recommending beers based on customer preferences and taste profiles, companies can offer a more tailored experience and increase customer satisfaction and loyalty.
Industry Implications
1. Beverage and Alcohol - Innovations in beer products and packaging design can increase customer engagement and satisfaction, and provide opportunities for differentiation in a crowded market.
2. Marketing and Advertising - Using gamification and interactive elements in marketing campaigns can attract and engage customers, and create memorable experiences that increase brand awareness and loyalty.
3. Data Analytics and Personalization - Using customer data to create personalized recommendations and experiences can improve customer satisfaction and retention, and provide valuable insights for product development and marketing strategies.
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