'Pooleaf' Pens Add a Breath of Fresh Air to Your Work Space
References: facebook & stupidhoony
It may seem like you have a healthy growing plant on your desk, but it could be a pot of Pooleaf pens. These 0.5mm ball point pens by South Korean design studio Zeup resemble blades of grass. Available in three shades of green, Pooleaf pens make for an organic sight when piled together in a pot.
Made of smooth silicone, each Pooleaf pen is flexible and sleek. The design is unique because it focuses on the aesthetics of pens, as well as the aesthetics of a room when these pens are displayed on a desk. Keeping in mind the bigger picture of one's work space, Zeup Design Studio transforms a mundane stationery object into something that would infuse a bit of nature into a room.
Consumers may be confused with the product's name Pooleaf, but it is actually a play on words since 'pool' means grass in Korean.
Made of smooth silicone, each Pooleaf pen is flexible and sleek. The design is unique because it focuses on the aesthetics of pens, as well as the aesthetics of a room when these pens are displayed on a desk. Keeping in mind the bigger picture of one's work space, Zeup Design Studio transforms a mundane stationery object into something that would infuse a bit of nature into a room.
Consumers may be confused with the product's name Pooleaf, but it is actually a play on words since 'pool' means grass in Korean.
Trend Themes
1. Organic Stationery - Incorporating natural elements into everyday items such as pens or notepads through design or materials could lead to disrupting the stationery market.
2. Aesthetically-focused Office Supplies - By designing office supplies that not only function well, but also look visually appealing, design studios or office supply companies can potentially create a new market segment.
3. Clever Branding and Messaging - Creating products with word plays or clever meanings in their names or branding can potentially attract a niche market and set a product apart from competitors.
Industry Implications
1. Stationery - Incorporating natural design elements or materials into stationery products can potentially disrupt the traditional office supply market.
2. Office Design - Designing office spaces and products with an emphasis on aesthetics and natural elements can attract consumers looking for unique office experiences.
3. Promotional Merchandise - Creating cleverly branded merchandise for companies to use as giveaways or promotional items can attract businesses looking for creative marketing solutions.
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