The Surfrider Foundation's New Calendar Isn't Your Typical Swim Shoot
Michael Hines — July 2, 2010 — Eco
References: surfrider.org & buzzfeed
The Surfrider Foundation's new calendar of polluted beach pin-ups is one of the most effective ocean pollution ads that I have ever seen. This calendar features beautiful women on highly-polluted beaches. It's a far cry from the Sports Illustrated Swimsuit Edition.
The beaches are filthy and the women are beautiful in this calendar of polluted beach pin-ups. Hopefully men and women take notice of this calendar and use it as a wake-up call to keep our oceans clean.
The beaches are filthy and the women are beautiful in this calendar of polluted beach pin-ups. Hopefully men and women take notice of this calendar and use it as a wake-up call to keep our oceans clean.
Trend Themes
1. Ocean Pollution Awareness - The use of unconventional imagery to raise awareness of ocean pollution presents an opportunity for companies to create disruptive marketing campaigns.
2. Eco-friendly Tourism - The promotion of eco-friendly tourism presents an opportunity for companies to differentiate their offerings and appeal to environmentally conscious travelers.
3. Sustainable Beach Cleanup Initiatives - The need for sustainable solutions to ocean pollution presents an opportunity for companies to innovate and develop new technologies for effective beach cleanup initiatives.
Industry Implications
1. Environmental Non-profits - Non-profit organizations focusing on environmental causes, like the Surfrider Foundation, can leverage unconventional approaches to create impactful campaigns that raise awareness and drive donations.
2. Tourism and Hospitality - Hotels, resorts, and tourism organizations can promote sustainable beach cleanup initiatives and eco-friendly tourism options to differentiate themselves and appeal to environmentally conscious travelers.
3. Technology and Waste Management - Companies in the waste management and technological industries can create innovative solutions for sustainable beach cleanup initiatives that can be used by non-profits and tourism businesses to reduce ocean pollution.
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