Nike's Newest Air Force 1s Feature Playful Designs to End the Summer
Riley von Niessen — August 24, 2018 — Fashion
Consumers looking to add a playful element to their casual ensembles might appreciate Nike's latest Air Force 1 additions, with the two polka-dot sneakers boasting vivid colorways.
The first model features white uppers, which are covered in bright orange polka-dots, offering plenty of contrast without detracting from the classic minimalist design. More orange is featured on the tongues of the sneakers, where Nike's name, as well as the name of the silhouette, is contained. Swoosh logos complement the sides of the sneakers in their usual form, while matching white laces finish them off. The other model is similar design, however features blue uppers with yellow polka-dots instead. Bits of white make up the Swoosh logos on the sides, accents on the heels, as well as the soles.
The first model features white uppers, which are covered in bright orange polka-dots, offering plenty of contrast without detracting from the classic minimalist design. More orange is featured on the tongues of the sneakers, where Nike's name, as well as the name of the silhouette, is contained. Swoosh logos complement the sides of the sneakers in their usual form, while matching white laces finish them off. The other model is similar design, however features blue uppers with yellow polka-dots instead. Bits of white make up the Swoosh logos on the sides, accents on the heels, as well as the soles.
Trend Themes
1. Polka-dot Sneakers - The rise of unique, playful designs in footwear is an opportunity for companies to tap into the trend and release more bold and colorful options.
2. Colorful Footwear - Consumers are increasingly interested in footwear that makes a statement, signaling a shift towards more bold and brightly colored options.
3. Minimalist-design Sneakers - Although colorful options are popular, there is also a growing trend among consumers for shoes with neutral and understated designs, opening up opportunities for companies to release more minimalist options.
Industry Implications
1. Footwear Industry - With the rise of unique, playful designs in footwear, companies in the footwear industry have a prime opportunity to capitalize on this trend with the release of more bold and colorful options.
2. Fashion Industry - As consumers increasingly seek out footwear that makes a statement, the fashion industry has an opportunity to incorporate bold, colorful designs into their collections.
3. Retail Industry - The trend towards both colorful and minimalist-design sneakers presents opportunities for retailers to expand their inventory with a wider variety of options to cater to all consumers' preferences.
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