Pokémon and 10.Deep Join Forces for a Bright Collection
Amy Duong — February 27, 2019 — Pop Culture
Pokémon and 10.Deep work in collaboration of a special capsule that adorns streetwear staples with a plethora of details nodding to the nostalgic cartoon series. The range boasts colorful elements, mainly bright yellow in reference to the series' popular character, Pikachu. In addition to the apparel options, the collection also offers a traditional Nintendo Game Boy Advance to dive deeper into the nostalgic theme of the era.
Pikachu is the most prominent motif seen across the range along with lightning bolt emblems that also represent the iconic character. Additional characters seen in the range include Meowth, James, and Jesse from Team Rocket along with the recognizable quotes "SURRENDER NOW OR PREPARE TO FIGHT" and "BLASING OFF TOUR." In addition to the bright hues of yellow and orange, there are hits of black and white to ground and contrast the range.
Pikachu is the most prominent motif seen across the range along with lightning bolt emblems that also represent the iconic character. Additional characters seen in the range include Meowth, James, and Jesse from Team Rocket along with the recognizable quotes "SURRENDER NOW OR PREPARE TO FIGHT" and "BLASING OFF TOUR." In addition to the bright hues of yellow and orange, there are hits of black and white to ground and contrast the range.
Trend Themes
1. Nostalgic Streetwear - Opportunity for brands to collaborate with iconic cartoon series and create streetwear collections that evoke nostalgia.
2. Cartoon-themed Apparel - Growing demand for apparel adorned with popular cartoon characters and references, presenting opportunities for licensing and collaboration.
3. Nostalgia in Fashion - Trend of incorporating nostalgic elements into fashion designs, appealing to consumers seeking familiarity and a sense of nostalgia in their clothing choices.
Industry Implications
1. Fashion and Apparel - Fashion brands can tap into the nostalgic cartoon trend by incorporating popular characters and designs into their collections, attracting consumers seeking unique and nostalgia-driven pieces.
2. Entertainment and Media - Opportunities for cartoon and entertainment companies to expand their brand reach and engage with fans through collaborations with fashion brands and the creation of limited-edition merchandise.
3. Licensing and Merchandising - Increased demand for licensed merchandise featuring beloved cartoon characters, providing opportunities for brands and licensors to capitalize on the nostalgic appeal of these characters and create exclusive products.
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