Pillsbury Now Offers Pikachu and the Poké Ball Cookies
Katherine Pendrill — January 9, 2019 — Lifestyle
If you're looking to whip up some snacks for your next Pokémon Go adventure, you'll definitely want to get your hands on Pillsbury's Pikachu and the Poké Ball Cookies. Made with the brand's classic sugar cookie recipe and featuring some of the most iconic Pokémon designs, the new cookies are perfect for any fan of the classic anime series.
Pillsbury's Pokémon cookies are a special edition of the popular Shape Sugar Cookie lineup, which also includes characters from Frozen, Marvel’s Avengers, and the Justice League. Each pack features 24 pre-cut cookies decorated with either a bright yellow Pikachu or the instantly recognizable red Poké Ball. To bake, all consumers have to do is place the sugar cookie dough balls on a tray and then bake in the oven until lightly browned.
Image Credit: @candyhunting.
Pillsbury's Pokémon cookies are a special edition of the popular Shape Sugar Cookie lineup, which also includes characters from Frozen, Marvel’s Avengers, and the Justice League. Each pack features 24 pre-cut cookies decorated with either a bright yellow Pikachu or the instantly recognizable red Poké Ball. To bake, all consumers have to do is place the sugar cookie dough balls on a tray and then bake in the oven until lightly browned.
Image Credit: @candyhunting.
Trend Themes
1. Brand Collaboration Cookies - Opportunity for brands to collaborate with popular franchises and create themed cookies for fans.
2. Character-based Food Products - Increasing demand for food products featuring beloved characters from TV shows, movies, and video games.
3. Interactive Food Experiences - Growing trend of combining food and entertainment to provide immersive experiences for consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to partner with entertainment franchises and create licensed products.
2. Retail - Retailers can capitalize on the popularity of character-based food products by offering them in-store or online.
3. Entertainment - Entertainment companies can expand their merchandising revenue by licensing their characters for food products.
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