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Sustainable Coastal Abodes

Clean the Sky - Positive Eco Trends & Breakthroughs

The Point Loma House in San Diego is the Epitome of Eco-Architecture

— September 7, 2011 — Eco
While many mansions seemingly look to be the perfect contemporary homes, few follow positive eco-initiatives quite like the Point Loma House in San Diego, California does. This green abode was designed by the architectural firm Macy Architecture to be a sustainable space for its owners.

The Point Loma House is complete with substancial solar panels, ventilation that allows for natural air flow throughout the entire house, special sunshades, an interior atrium, efficient windows and million dollar views of Pacific Ocean, La Jolla Harbour and Misson Bay. To quote design website 'Freshome,' "you could say that the most striking thing about this home is the fact that 95% of anticipated electrical needs are ensured by a roof-mounted photovoltaic system." What a spectacular eco-abode!

Implications - Eco-initiatives were once considered something that green lovers were concerned about; however in recent years the green movement has been felt by mass society and companies need to be accountable for this. While many companies could once get away with falsely labelling themselves as green, consumers not demand publicized and substancial green initiatives across all industries.
Trend Themes
1. Eco-initiatives - Disruptive innovation opportunity: Companies can capitalize on the growing consumer demand for substancial green initiatives by implementing eco-friendly practices and promoting them transparently.
2. Sustainable Architecture - Disruptive innovation opportunity: Architects and developers can strive to design and construct sustainable buildings that prioritize energy efficiency, natural ventilation, and renewable energy sources.
3. Renewable Energy - Disruptive innovation opportunity: Companies can invest in and develop innovative solar panel technologies to meet the increasing demand for clean and renewable energy solutions.
Industry Implications
1. Construction - Disruptive innovation opportunity: Construction companies can integrate eco-friendly materials and techniques into their projects to meet the growing demand for sustainable buildings.
2. Energy - Disruptive innovation opportunity: Energy companies can focus on developing and promoting renewable energy sources to provide clean and sustainable power alternatives.
3. Consumer Goods - Disruptive innovation opportunity: Consumer goods companies can market and produce eco-friendly products that align with consumers' increasing desire for sustainable options.
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