Playing With Fire To Get Fit
Trendopoly — May 7, 2007 — Lifestyle
References: homeofpoi & health.yahoo
Poi dancing originated in New Zealand as a traditional Maori dance, but it has inspired a fire dancing craze the world over. It's absolutely beautiful and it's a great workout too. Along with Poi, fire dancing comes spinning and staffing -- it's all incredible and beautiful and definitely a lot of fun.
Implications - People are always looking to add as much excitement to their lives as possible and some are combining this with the mainstream fitness and health movement that has taken over. Businesses that appeal to energetic lifestyles will increase their consumer base and differentiate themselves from their competition by adding edge to their products just as this workout has added fire.
Implications - People are always looking to add as much excitement to their lives as possible and some are combining this with the mainstream fitness and health movement that has taken over. Businesses that appeal to energetic lifestyles will increase their consumer base and differentiate themselves from their competition by adding edge to their products just as this workout has added fire.
Trend Themes
1. Poi Fitness - Integrating traditional dance with exercise through Poi to offer fitness enthusiasts a new workout regime.
2. Fire Dancing Craze - Capturing beauty with a new fitness regime by incorporating fire dancing and spinning to attract thrill-seekers and fitness enthusiasts alike.
3. Excitement in Exercise - Incorporating unique concepts that could provide a mix of fitness and new experiences for consumers to redefine the way traditional exercise is perceived.
Industry Implications
1. Fitness Industry - Incorporation of unique workout concepts, like Poi, could help enhance customer retention rates and differentiate from the competition.
2. Entertainment Industry - Fire dancing could be included as an attraction in interactive events aiming to entertain and create a unique experience for consumers.
3. Tourism Industry - Creating exciting activities in the tourism industry that incorporate unique cultural practices coupled with a mix of fun and adventure, such as Poi dancing tours, could attract more thrill-seekers.
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