Cloud Collective's Poetic Morphology is a Beautiful Landscape of Letters
Meghan Young — June 22, 2011 — Art & Design
References: thecloudcollective.org & trendsnow.net
Like undulating hillsides, the Poetic Morphology art installation rises and falls with natural beauty. A unique installation, it is part of the 22nd Festival International Poster and Graphic Chaumont. A lovely landscape of letters, they come together to form the the poem 'Oppressive light' by Robert Walser.
A path is formed strategically within the Poetic Morphology installation to invite visitors to read the poem in its entirety. Arranged by the window where light, time and weather can come into play, the text is able to detach itself from its intrinsic meaning so as to let form, typography and composition take over.
Created by the Cloud Collective, the Poetic Morphology art installation is currently being presented at The Factory, a former printing plant on textiles.
A path is formed strategically within the Poetic Morphology installation to invite visitors to read the poem in its entirety. Arranged by the window where light, time and weather can come into play, the text is able to detach itself from its intrinsic meaning so as to let form, typography and composition take over.
Created by the Cloud Collective, the Poetic Morphology art installation is currently being presented at The Factory, a former printing plant on textiles.
Trend Themes
1. Interactive Installations - Providing an immersive experience for viewers, interactive installations like the Poetic Morphology offer opportunities for engaging and dynamic artworks.
2. Typography Art - Typography art installations like the Poetic Morphology showcase the creative potential of typography as a visual form of expression.
3. Multisensory Art Experiences - Artworks that combine visual elements with other sensory stimuli, like the Poetic Morphology, create unique and immersive experiences for viewers.
Industry Implications
1. Art and Design - Artists and designers in the Art and Design industry can explore the use of interactive installations and multisensory experiences to create innovative artworks.
2. Printing and Publishing - Printing and publishing industries can adapt their traditional processes and technologies to incorporate typography art and interactive installations, opening up new avenues for creativity and engagement.
3. Event Planning and Exhibition Spaces - Event planners and exhibition spaces in the Event Planning and Exhibition industry can incorporate interactive installations and multisensory art experiences, providing unique and memorable experiences for attendees.
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