Hear Your @Handle Makes Podcast Recommendations Based on Twitter Activity
Alyson Wyers — October 19, 2015 — Pop Culture
References: hyvi.co & springwise
This platform analyzes people's tweets to make podcast recommendations. Based in Denmark, Hyvi launched Hear Your @Handle to help Twitter users find podcasts to listen to that are a match based on their Twitter username.
To use, all you have to do is enter your Twitter handle on the site, and they will make podcast recommendations. You can also type in someone else's handle (Hyvi suggests Barack Obama, Elon Musk, Paul Graham and others) to see what sort of content the President of the United States or business magnates should be listening to.
In just seconds, you will get 10 different suggested podcasts. In addition to just your username, the platform will analyze 50 of your most recent tweets. It will then match you with compatible podcasts from a database of over 20,000.
To use, all you have to do is enter your Twitter handle on the site, and they will make podcast recommendations. You can also type in someone else's handle (Hyvi suggests Barack Obama, Elon Musk, Paul Graham and others) to see what sort of content the President of the United States or business magnates should be listening to.
In just seconds, you will get 10 different suggested podcasts. In addition to just your username, the platform will analyze 50 of your most recent tweets. It will then match you with compatible podcasts from a database of over 20,000.
Trend Themes
1. Social Podcast Platforms - Opportunity for podcast platforms that leverage social media data to make personalized recommendations.
2. Twitter-based Podcast Recommendations - Opportunity for platforms that analyze Twitter activity to suggest podcasts tailored to individual users.
3. Data-driven Podcast Discovery - Opportunity for platforms that use data analysis to match users with podcasts based on their social media activity.
Industry Implications
1. Podcast Platforms - Opportunity for podcast platforms to integrate social media data to enhance personalized recommendations.
2. Social Media Analytics - Opportunity for analytics companies to offer solutions that analyze social media data to provide podcast recommendations.
3. Content Discovery - Opportunity for content discovery platforms to incorporate social media data analysis to deliver personalized podcast suggestions.
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