The New Podberry Snack Flavors Have a Premium Profile
Michael Hemsworth — October 4, 2019 — Marketing
References: eatpodberry & conveniencestore
The Podberry snack range in the UK has been enhanced with two additional flavors to offer consumers a tasty way to stave off hunger between meals and/or enjoy a crunchy indulgence without the guilt.
The two new flavors includes the Ham Hock and Parmesan & Truffle, which will join the existing varieties that included Sea Salt & Balsamic Vinegar and Sweet Chilli. The snacks will be found in an array of independent and convenience stores, and feature peas that have been freeze dried instead of fried for a more nutritious profile.
The new Podberry snack flavors were boasted by Director of Podberry Geoff Bruce who said, "We are really excited about the addition of these two new flavours to the Podberry range. With the new packs we wanted to expand the spectrum of flavour and appeal to all and think we’ve hit the nail on the head with these two exciting additions...The reception we have had from those who have tried Podberry already has only enforced our belief that we have a delicious and unique product so we can’t wait for more people to experience our four delicious flavours”
The two new flavors includes the Ham Hock and Parmesan & Truffle, which will join the existing varieties that included Sea Salt & Balsamic Vinegar and Sweet Chilli. The snacks will be found in an array of independent and convenience stores, and feature peas that have been freeze dried instead of fried for a more nutritious profile.
The new Podberry snack flavors were boasted by Director of Podberry Geoff Bruce who said, "We are really excited about the addition of these two new flavours to the Podberry range. With the new packs we wanted to expand the spectrum of flavour and appeal to all and think we’ve hit the nail on the head with these two exciting additions...The reception we have had from those who have tried Podberry already has only enforced our belief that we have a delicious and unique product so we can’t wait for more people to experience our four delicious flavours”
Trend Themes
1. Enhanced Snack Flavors - Opportunity for brands to innovate and offer unique and premium flavor profiles in the snack industry.
2. Nutritious Freeze-dried Snacks - Growing demand for healthier snack options opens up opportunities for freeze-dried products in the food industry.
3. Indie Snack Brands - Rise of independent snack brands tapping into the market with innovative and distinctive products.
Industry Implications
1. Snack Industry - Disruptive innovation opportunities in the snack industry by offering unique and flavorful alternatives to traditional snacks.
2. Food Industry - Opportunity to explore and develop new freeze-drying techniques to create nutritious and flavorful snack options.
3. Startups and Small Businesses - Growing demand for niche and unique snack products creates potential for startups and small businesses to enter the market with innovative offerings.
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