The PLNDR 'Spool and Thread' Lookbook Praises the Unifying Fabric
Sophia Pelka — March 12, 2012 — Fashion
References: plndr & english.mashkulture.net
The PLNDR 'Spool and Thread' lookbook showcases the company's featured denim pieces with ease and style. The models are top indie names in street fashion, including the Editor in Chief of Vibe, Jermaine Hall, Nick Schonberger, as well as the Style and Fashion Directors of FashionIndie.com. The ensembles are intellectualual with street-edge, celebrating the versatility of denim. The site says, "Denim is an incredible equalizer: anyone can wear it, and you can dress it up or bring it down. It’s the one thing that brings everyone together.”
PLNDR is a members-only online boutique. The company team purchases the best of street gear, creating a curation of the freshest styles. The boutique then releases the apparel to members at up to 80% off. The site describes the operation as legal theft. The directors promise to "keep you excited and fresh for much less."
PLNDR is a members-only online boutique. The company team purchases the best of street gear, creating a curation of the freshest styles. The boutique then releases the apparel to members at up to 80% off. The site describes the operation as legal theft. The directors promise to "keep you excited and fresh for much less."
Trend Themes
1. Denim Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly denim production methods to meet the growing demand for sustainable fashion.
2. Street Fashion - Disruptive innovation opportunity: Develop augmented reality (AR) try-on technologies to enhance the online shopping experience for street fashion enthusiasts.
3. Members-only Retail - Disruptive innovation opportunity: Create a platform that offers exclusive memberships for curated fashion items from multiple retailers, providing a wider range of products to members.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate virtual reality (VR) technology in physical stores to offer immersive shopping experiences and attract tech-savvy customers.
2. E-commerce - Disruptive innovation opportunity: Implement blockchain technology to enhance transparency and traceability in the online fashion industry, ensuring authenticity and reducing counterfeit products.
3. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative materials and manufacturing processes that minimize the environmental impact of denim production, promoting sustainable fashion practices.
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