PleyWorld is a Crowdsourced Toy Design Site for LEGO Playsets
Laura McQuarrie — February 4, 2015 — Life-Stages
PleyWorld is a crowdsourced LEGO set design website that's just been launched by LEGO rental company Pley. With a good idea and 5,000 votes to support the creation of a particular set, PleyWorld will make the set available for purchase or rental. Ideas that have been contributed to the site include kits to build trees, fantastical characters, architecture and robot-like creatures. So far, there's a lot of activity and excitement within the community, especially since there's the possibility to see one of your concepts turned into a real product.
While LEGO does have its own official version of this concept in the form of LEGO Ideas, the site seems to have gone stagnant, especially since the last staff pick on the platform was chosen way back in the spring of 2014.
While LEGO does have its own official version of this concept in the form of LEGO Ideas, the site seems to have gone stagnant, especially since the last staff pick on the platform was chosen way back in the spring of 2014.
Trend Themes
1. Crowdsourced Toy Design - The trend of using crowdsourcing platforms to design and develop new toy sets provides a unique opportunity for customers to contribute to the product development process and for toy companies to gain valuable insights into consumer preferences.
2. Rental Services for Toys - The trend of rental services for toys has the potential to disrupt the traditional toy industry business model, where customers would typically purchase toys, by allowing them to rent and try out different toys before making a long-term commitment.
3. Collaborative Play - The trend of collaborative play, as seen on crowdsourcing platforms such as PleyWorld, allows for collective imagination and creativity, providing opportunities for social interaction and skill development.
Industry Implications
1. Toy Industry - The toy industry can benefit from crowdsourced toy design, creating new products based on customer feedback to meet the changing demands and preferences of children and their parents.
2. Online Rental Services - Online rental services for toys could disrupt the traditional toy industry business model, providing consumers with a cost-effective and convenient way to access a wide variety of toys without needing to store them long-term in their homes or waste resources on packaging and delivery.
3. Education and Child Development - Crowdsourcing platforms for toy design and collaborative play align with education and child development industries, providing opportunities for children to gain valuable skills in socializing, communication, and creativity.
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