PLEASURES & Chinatown Market Joined for Two New T-Shirt Designs
Riley von Niessen — May 11, 2018 — Fashion
References: instagram & highsnobiety
PLEASURES and Chinatown Market recently teamed up to come up with set of new graphic t-shirt designs, which feature a different anime figure on both, along with the names of the brands.
On one shirt, a male anime figure is shown, but his normal cartoon face is swapped out for a simplified version. This leaves the face overtaken by a simple curved line for a smile, and two dots that mark the eyes. Overlaying the figure, which is drawn in simple blue outlines is "PLEASURES" written boldly in red block lettering. The other shirt is similar in design, but features a female anime figure and Chinatown Market's branding instead.
The two shirts are exclusively available on the pair's pop-up shop for a limited time.
On one shirt, a male anime figure is shown, but his normal cartoon face is swapped out for a simplified version. This leaves the face overtaken by a simple curved line for a smile, and two dots that mark the eyes. Overlaying the figure, which is drawn in simple blue outlines is "PLEASURES" written boldly in red block lettering. The other shirt is similar in design, but features a female anime figure and Chinatown Market's branding instead.
The two shirts are exclusively available on the pair's pop-up shop for a limited time.
Trend Themes
1. Anime-inspired Graphic Tees - Disruptive innovation opportunity: Create a line of graphic tees featuring anime characters with simplified designs.
2. Collaborative Fashion Partnerships - Disruptive innovation opportunity: Foster collaborations between fashion brands to create unique and limited-edition designs.
3. Pop-up Shops for Exclusive Merchandise - Disruptive innovation opportunity: Utilize pop-up shops to offer limited-time exclusive products and generate buzz.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate simplistic anime-inspired designs into mainstream fashion.
2. Graphic Design - Disruptive innovation opportunity: Explore simplified and minimalistic graphic design approaches in various industries.
3. Retail - Disruptive innovation opportunity: Develop innovative pop-up shop concepts to enhance customer experience and drive sales.
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