Vogue Gioiello’s ‘Playful Dream’ Features a Men
Tana Makmanee — July 13, 2013 — Fashion
This ‘Playful Dream’ photographic series featured in Vogue magazine is utilizing the iconic LEGO brand to creatively showcase its high-end designer jewelry pieces in a very imaginative manner.
While most magazine editorials simply showcase their clothing pieces or accessories on models or stands, this unique series is going above and beyond the average spread, by utilizing such a popular and nostalgic toy to emotionally capture the interests of readers. Not only is Vogue magazine utilizing iconic building block structures to display these jewelry pieces, but the LEGO pieces themselves are creatively shaped to resemble scrumptious menu items, turning an otherwise ordinary display into an artistically imaginative concept.
Featuring such delectable displays as sushi platters, burgers and pasta dishes, this ‘Playful Dream’ series is sure to entice fashionistas with its clever and appetizing looks.
While most magazine editorials simply showcase their clothing pieces or accessories on models or stands, this unique series is going above and beyond the average spread, by utilizing such a popular and nostalgic toy to emotionally capture the interests of readers. Not only is Vogue magazine utilizing iconic building block structures to display these jewelry pieces, but the LEGO pieces themselves are creatively shaped to resemble scrumptious menu items, turning an otherwise ordinary display into an artistically imaginative concept.
Featuring such delectable displays as sushi platters, burgers and pasta dishes, this ‘Playful Dream’ series is sure to entice fashionistas with its clever and appetizing looks.
Trend Themes
1. Iconic Brand Integration - The integration of iconic brands into fashion photography provides a disruptive innovation opportunity for companies looking to stand out in the market.
2. Playful Branding - The utilization of playful branding strategies in fashion photography can create unique emotional connections with consumers, leading to possible disruption in the industry.
3. Imaginative Product Placement - The use of imaginative and creative product placement in fashion editorial spreads can attract and retain reader interest, providing opportunities for disruptive innovation.
Industry Implications
1. Fashion - The fashion industry can utilize these trends by incorporating playful and creative product placement in editorial spreads to cultivate consumer interest and engagement, leading to potential long-term success.
2. Toy and Game - Toy and game companies can explore opportunities for brand integration in fashion photography to expand brand recognition and reach new audiences.
3. Food and Beverage - The food and beverage industry can use creative product placement and brand integration strategies to showcase their products in unexpected and innovative ways, leading to potential disruption in the market.
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