Del Taco's New Platos Provide Consumers with a More Comprehensive Meal
Katherine Pendrill — October 31, 2016 — Lifestyle
References: facebook & brandeating
While there is a growing demand for snack-sized dishes at fast food restaurants, there are still a great deal of customers who are looking for a sit-down meal that features their favorite entree and side dishes. Del Taco is catering to this specific type of customer with its new Platos meals.
'Plato' is the Spanish word for plate, thus the new Platos meals are appropriately served on full-size plates meant for dining in. The plates are compartmentalized into sections with one section for the main entree and two smaller sections for beans and rice. As far as entrees, customers can choose many of their favorite Del Taco dishes, including the Carne Asada Wet Burrito and Two Beer Battered Fish Tacos. The Platos also come with a side of chips and salsa for a complete dining experience.
'Plato' is the Spanish word for plate, thus the new Platos meals are appropriately served on full-size plates meant for dining in. The plates are compartmentalized into sections with one section for the main entree and two smaller sections for beans and rice. As far as entrees, customers can choose many of their favorite Del Taco dishes, including the Carne Asada Wet Burrito and Two Beer Battered Fish Tacos. The Platos also come with a side of chips and salsa for a complete dining experience.
Trend Themes
1. Demand for Comprehensive Meals - Opportunity for fast food restaurants to cater to customers looking for sit-down meals featuring their favorite entree and side dishes.
2. Customizable Plated Meals - Potential for restaurants to offer plated meals with different entree options and customizable side dishes.
3. Enhanced Dining Experience - Opportunity to provide customers with a complete dining experience by serving meals on full-size plates with compartmentalized sections and accompanying sides.
Industry Implications
1. Fast Food Restaurants - Fast food chains can expand their menu offerings to include plated meals catering to customers looking for a more comprehensive dining experience.
2. Mexican Cuisine - Mexican restaurants can adopt the concept of plated meals with compartmentalized sections to enhance the presentation and variety of their menu.
3. Convenience Stores - Convenience stores can introduce pre-packaged plated meals with customizable options, offering a convenient and fulfilling dining option on the go.
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