These Platform Vans are Fresh, Funky and Fashion-Forward
Michael Hemsworth — November 17, 2012 — Fashion
The platform Vans shoes tote funky updates to the classic footwear brand that help bring the company into contemporary times.
Known as a quitenssential shoe brand for skateboarders, Vans has come to be praised by the young and old as a comfortable sneaker for urban life. The new styles offered take the brand in a new fashion-forward direction as opposed to the classic route they often follow. Platforms, high tops, sequin-embellsihed and sparkle-inspired are all styles that are being added to the iconic urban brand. In addition, bold neon shades are adding an extra "oomph" to help push the selection into unchartered territory.
Gone are the days when Vans was solely for the skate culture, as now everyone can find a favorite amongst the lavish shoe label.
Known as a quitenssential shoe brand for skateboarders, Vans has come to be praised by the young and old as a comfortable sneaker for urban life. The new styles offered take the brand in a new fashion-forward direction as opposed to the classic route they often follow. Platforms, high tops, sequin-embellsihed and sparkle-inspired are all styles that are being added to the iconic urban brand. In addition, bold neon shades are adding an extra "oomph" to help push the selection into unchartered territory.
Gone are the days when Vans was solely for the skate culture, as now everyone can find a favorite amongst the lavish shoe label.
Trend Themes
1. Fashion-forward Skate Shoes - The trend of incorporating bold and unique styles to skate shoes to cater to the fashion-forward consumer base.
2. Platform Shoe Trend - The trend towards incorporating a platform design to shoes for added height and style.
3. Sequin-embellished Shoe Trend - The trend towards incorporating sequins and other embellishments to shoes for a fun and trendy look.
Industry Implications
1. Footwear Industry - The footwear industry can innovate by incorporating unique designs and embellishments to differentiate their products in the market.
2. Fashion Industry - The fashion industry can take advantage of the trend towards incorporating platform designs and sequin embellishments to add more diverse and trendy options to their product lines.
3. Skate Industry - The skate industry can innovate by catering to the fashion-forward consumer base by incorporating bold and unique styles to their skate shoe lines, like Vans.
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