Dansk Magazine Wraps Norwegian Model in Recyclables
Cecilia Biemann — February 7, 2009 — Fashion
References: thefashionspot
The current issue of Dansk magazine features this unusual editorial which sees Norwegian model Siri Tollerød work some recyclables in a quirky way.
Who knew that crumpled-up magazine pages worn as a hat, plastic wrap as clothing and writing all over yourself with a black felt tip pen could be made to look sexy?
The stylist for this 'plastic fantastic' photo shoot was Simon Rasmussen and the photographer was Henrik Bülow.
Implications - Eco-conscious consumers are constantly seeking new and innovative green habits to incorporate into their lifestyles. These consumers appreciate products that are constructed from recycled and upcycled materials as they are gentler on the planet while reflecting their environmental values to their peers. Companies can appeal to green demographics by manufacturing eco-friendly products made form recyclable materials.
Who knew that crumpled-up magazine pages worn as a hat, plastic wrap as clothing and writing all over yourself with a black felt tip pen could be made to look sexy?
The stylist for this 'plastic fantastic' photo shoot was Simon Rasmussen and the photographer was Henrik Bülow.
Implications - Eco-conscious consumers are constantly seeking new and innovative green habits to incorporate into their lifestyles. These consumers appreciate products that are constructed from recycled and upcycled materials as they are gentler on the planet while reflecting their environmental values to their peers. Companies can appeal to green demographics by manufacturing eco-friendly products made form recyclable materials.
Trend Themes
1. Plastic Fashion - The trend towards using recycled materials in fashion has opened up new opportunities for designers to create unique looks while reducing waste and promoting sustainability.
2. Eco-friendly Products - Consumers are increasingly demanding products made from recyclable materials, creating opportunities for companies to innovate and differentiate themselves in the marketplace.
3. Sustainable Styling - The use of recyclable materials in fashion photography and editorials can inspire consumers to adopt more sustainable practices in their own lives.
Industry Implications
1. Fashion - Fashion companies can explore the use of recycled materials to create unique and environmentally-friendly products that appeal to the growing green demographic.
2. Advertising & Marketing - Advertising and marketing agencies can highlight the use of recyclable materials in their campaigns to promote sustainability and appeal to environmentally-conscious consumers.
3. Packaging - Companies that manufacture packaging can explore the use of recycled materials to reduce waste, minimize their ecological footprint, and appeal to environmentally-conscious consumers.
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