Meatless Farms Plant-Based Steaks Mimic the Texture of Meat
Michael Hemsworth — April 29, 2022 — Marketing
References: meatlessfarm & foodbev
The Meatless Farms plant-based steaks are a new product focused on mimicking the taste and texture of beef for consumers to incorporate into their favorite meals. The product comes with two fillets in a pack, which are both with with pea protein and boast a soya and gluten-free recipe. Each fillet is packed with 15-grams of protein and boasts a carbon footprint that is significantly lower than meat products.
Hanging Director of Meatless Farms UK and Ireland Michael Hunter commented on the new Meatless Farms plant-based steaks saying, "Our new plant-based steak is our latest step in creating exciting and innovative new products and further diversifying the plant-based market. Responding to consumer demand, we’ve brought another credible contender to the market to challenge the red meat sector."
Hanging Director of Meatless Farms UK and Ireland Michael Hunter commented on the new Meatless Farms plant-based steaks saying, "Our new plant-based steak is our latest step in creating exciting and innovative new products and further diversifying the plant-based market. Responding to consumer demand, we’ve brought another credible contender to the market to challenge the red meat sector."
Trend Themes
1. Plant-based Meat - The growing trend of plant-based meat alternatives is disrupting the traditional meat industry.
2. Sustainable Packaging - The use of sustainable packaging materials for plant-based meat products is a disruptive innovation opportunity that can appeal to environmentally conscious consumers.
3. Innovative Protein Sources - The exploration of alternative protein sources, such as pea protein, can provide a disruptive innovation opportunity for the meat industry to create new products that appeal to plant-based consumers.
Industry Implications
1. Food Industry - The food industry is being disrupted by the growing trend of plant-based meat alternatives and sustainable packaging materials.
2. Packaging Industry - The packaging industry has an opportunity to provide innovative and sustainable packaging solutions for plant-based meat products.
3. Agriculture Industry - The agriculture industry has an opportunity to explore alternative protein sources and opportunities for sustainable farming practices to provide for the growing demand for plant-based meat alternatives.
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