The New Planned Parenthood Ad Reveals the Clinic's Many Services
Katherine Pendrill — August 19, 2016 — Marketing
The new Planned Parenthood ad aims to change the conversation around its clinics by reminding viewers of the many services it offers. While many people associate the organization with women's reproductive health, this ad serves as a friendly reminder that its clinics offer so much more.
The ad begins with several women and a man talking about how busy their lives are and some of their hopes for the future, followed by a voiceover then states: "A lot of people go to Planned Parenthood for just one reason." Unexpectedly the women and man then offer up the wide variety of reasons they visit the clinic, with answers ranging from getting the flu shot to getting a breast exam.
Although simple, the Planned Parenthood ad does an excellent job of reminding viewers how important its services are to people across the country.
The ad begins with several women and a man talking about how busy their lives are and some of their hopes for the future, followed by a voiceover then states: "A lot of people go to Planned Parenthood for just one reason." Unexpectedly the women and man then offer up the wide variety of reasons they visit the clinic, with answers ranging from getting the flu shot to getting a breast exam.
Although simple, the Planned Parenthood ad does an excellent job of reminding viewers how important its services are to people across the country.
Trend Themes
1. Expanded-service Commercials - Creating commercials that showcase all the services offered by a company beyond its main product or brand to shift perceptions.
2. Multi-services Marketing - Marketing products and services that are unrelated to the company's main offering to break free from brand stereotypes and to reach a wider audience.
3. Alternative Service Messages - Using alternative messages in advertising to redefine the brand's image and to promote all the services offered by the company.
Industry Implications
1. Healthcare - Healthcare providers could use these multi-faceted commercials to promote all the services that they offer to a diverse audience.
2. Technology - Tech companies can go beyond their technological offerings and look at how to package various downstream services either through their own platforms or through partnerships
3. Non-profit - Non-profits could showcase the comprehensive range of services they provide in their communities to increase their reach beyond their typical donors or audience members.
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