This Luxurious Residence is Giving Homeowners Time on a Private Jet
Christopher Magsambol — October 23, 2015 — Art & Design
A collaboration between 111 Murray Street and BlueStar Jets will reward residents of a condominium with a luxury plane membership. The residential building will have a unique flared design and will feature high end furnishings in the upscale neighborhood of Tribeca, New York. The building will have an 150 exclusive units that will double as a unique plane membership to an on-demand private jet and helicopter service.
Residents at 111 Murray Street will receive a 'SkyCard' with which they will be entitled to a certain number of hours on a BlueStar jet. SkyCard members will be able to choose from BlueStar's 13,500 private planes or helicopters that will be arranged by the building's concierge. With the touch of a button and an exclusive airplane membership, residents can book a trip to any destination across the world.
Residents at 111 Murray Street will receive a 'SkyCard' with which they will be entitled to a certain number of hours on a BlueStar jet. SkyCard members will be able to choose from BlueStar's 13,500 private planes or helicopters that will be arranged by the building's concierge. With the touch of a button and an exclusive airplane membership, residents can book a trip to any destination across the world.
Trend Themes
1. Luxury Plane Memberships - The concept of luxury plane memberships proposed by 111 Murray Street and BlueStar Jets is a potential disruptive innovation for the aviation industry, offering high-end flying options for residential communities.
2. On-demand Private Jet and Helicopter Services - The idea of on-demand private jet and helicopter services presented by BlueStar Jets opens up opportunities for companies to offer similar options to affluent customer segments, catering to their need for high-end transportation.
3. Exclusive Residence with Added Air Travel Benefit - The exclusive residential offering by 111 Murray Street combined with added air travel benefits provides an opportunity for real estate developers to differentiate their high-end residential unit offerings by partnering with luxury private air travel services.
Industry Implications
1. Real Estate - The real estate industry can leverage the concept of luxury plane memberships to differentiate high-end residential unit offerings by partnering with luxury private air travel services.
2. Aviation - The aviation industry can create more on-demand private jet and helicopter services to cater to affluent customer segments that demand high-end air travel experiences.
3. Hospitality - The hospitality industry can explore adding exclusive air travel benefits to their high-end customer offerings and partnering with luxury private air travel services.
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