The Atelier Food Project by PJADAD Design is Made from Groceries
Tia Clarke — March 19, 2013 — Lifestyle
References: itsnicethat & pjadad
This creative project by Swedish firm PJADAD Design features an intricate city grid map made from edible items. The map sure is pretty to look at, but be careful, it may give you the munchies. The project features slices of onions, slabs of meat and blocks of cheese places on colorful blocks in this geometric city map.
The Stockholm-based designers of this quirky project say the images represent the "connection between food and society." The intricately executed images were created as a collaboration between a chef, an art director and a photographer.
Atelier Food is a restaurant based in Sweden that strives to solve problems of "sustainability, energy, culture, urban development and transportation," as it states on the company site, through this eye-catching project and a series of workshops being run in Swedish stores.
The Stockholm-based designers of this quirky project say the images represent the "connection between food and society." The intricately executed images were created as a collaboration between a chef, an art director and a photographer.
Atelier Food is a restaurant based in Sweden that strives to solve problems of "sustainability, energy, culture, urban development and transportation," as it states on the company site, through this eye-catching project and a series of workshops being run in Swedish stores.
Trend Themes
1. Edible Mapping - Creating maps using edible items as an art form and as an engaging way for consumers to incorporate food into their daily life.
2. Food Artistry - Engaging consumers through intricate and visually appealing collaborations between chefs, artists, photographers, and other creatives.
3. Sustainability Through Food - Using food and culinary art to encourage sustainable practices and awareness of food waste.
Industry Implications
1. Food and Beverage - Opportunities to attract customers through innovative food concepts and experiences that are both visually and palletically stimulating.
2. Art and Design - Collaboration and exploration of innovative and visually appealing designs and ideas that can further blur the line between food, art, and sustainability.
3. Tourism and Hospitality - Incorporation of unique and visually stunning culinary experiences as destinations, such as themed restaurants and food art installations.
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