The Pizza Planet Ads Show Two Sides to Each Slice
Meghan Young — October 29, 2011 — Marketing
References: just-eat & ibelieveinadv
One of the biggest problems many people face in today's day and age is the bombardment of too much choice, so small things like Pizza Planet's option of having two flavors on one pizza goes a long way. The Pizza Planet ad campaign addresses the need to help people in the decision-making process, giving more options while not overwhelming them with choices.
Conceived and executed by Bolivia-based ad agency NexusBBDO, the Pizza Planet ad campaign is hilariously creative. With a focus on dual personalities, this campaign not only addresses the idea of too much choice, but also hones in on the fact that there are more sides to a person than first impressions may concede. Not to mention that people's wants tend to change from day to day.
Conceived and executed by Bolivia-based ad agency NexusBBDO, the Pizza Planet ad campaign is hilariously creative. With a focus on dual personalities, this campaign not only addresses the idea of too much choice, but also hones in on the fact that there are more sides to a person than first impressions may concede. Not to mention that people's wants tend to change from day to day.
Trend Themes
1. Dual Personality Campaigns - Disruptive innovation opportunity: Create ad campaigns that address decision-making process by offering more options without overwhelming consumers.
2. Two Flavors on One Pizza - Disruptive innovation opportunity: Develop food products that incorporate multiple flavors in one, satisfying the need for variety without overwhelming consumers with choices.
3. Addressing the Overabundance of Choice - Disruptive innovation opportunity: Create tools or services that assist consumers in making decisions when faced with too many options, making the process less overwhelming.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Leverage dual personality campaigns to capture consumers' attention and differentiate brands in the advertising industry.
2. Food and Beverage - Disruptive innovation opportunity: Explore the concept of offering multiple flavors in a single food product to cater to consumers' desire for variety in the food and beverage industry.
3. Decision-making Tools - Disruptive innovation opportunity: Develop tools or services that help consumers make decisions when faced with an overwhelming number of choices in various industries.
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