To Put an End to Pizza Delivery Fails Domino's Invented the Steady Pizza
Alyson Wyers — June 4, 2014 — Marketing
References: steadypizza & adweek
In a hilarious effort to put an end to being shamed on social media for their pizza delivery fails, Domino's Brazil came up with the Steady Pizza. This delivery system is designed to stabilize pizzas by always keeping them level to the horizon and preventing them from arriving a smushed, cheesy mess. To be mounted on the back of delivery motorcycles, the pizza-stabilizing invention will eventually be launched worldwide.
A new commercial created by Brazilian ad agency Artplan further explains the science behind the delivery device. A platform hovers between two hemispheres that adjust to accommodate any tilting or bumpy road conditions. This mechanism lives inside a large transparent box that glows in the dark. It will only be a matter of time before you see the Steady Pizza in action and a slow decline of the Domino's Pizza delivery fails.
A new commercial created by Brazilian ad agency Artplan further explains the science behind the delivery device. A platform hovers between two hemispheres that adjust to accommodate any tilting or bumpy road conditions. This mechanism lives inside a large transparent box that glows in the dark. It will only be a matter of time before you see the Steady Pizza in action and a slow decline of the Domino's Pizza delivery fails.
Trend Themes
1. Pizza Delivery Innovation - The invention of the Steady Pizza provides an opportunity for pizza companies to differentiate themselves by improving delivery quality.
2. Transportation Stability Technology - The use of stabilization technology in transportation has potential applications beyond pizza delivery, such as improving the stability of medical shipments.
3. Social Media Marketing Strategies - Companies can use creative and humorous marketing strategies to engage with their audience and address common customer complaints.
Industry Implications
1. Food Delivery - The Steady Pizza has potential to disrupt the competitive food delivery market by improving delivery quality and customer satisfaction.
2. Logistics and Shipping - Stabilization technology, like that used in the Steady Pizza, could improve transportation of fragile and sensitive products like laboratory equipment and electronics.
3. Advertising and Marketing - Companies can learn from the creative marketing strategies employed by Domino's Brasil and use humor and social media to build customer engagement and improve brand perception.
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