The Pizza Boy Sofa is the Perfect Spot for Enjoying a Fresh Slice
Katherine Pendrill — July 7, 2016 — Marketing
References: twitter & brandeating
The Pizza Boy Sofa is a cozy lounge space that allows anyone to live out their dream of enjoying a fresh slice atop a giant pepperoni pizza. Dreamed up by Domino's UK, the plush pizza is the perfect backyard accessory for the summer season.
The Pizza Boy Sofa is a promotional product for Domino's UK, which made its initial debut at the Isle of Wight music festival. The sofa itself consists of a semi-circular pad covered in a graphic cheese print and topped with pepperoni cushions. The outside of the pad is wrapped with a tubular cushion, which is meant to act as the crust of the pie. The couch is then fished off with some fluffy white pillows adorned with the Domino's logo.
While the chain is not officially selling the Pizza Boy Sofa, they have already given one away to a lucky fan as part of a social media contest.
The Pizza Boy Sofa is a promotional product for Domino's UK, which made its initial debut at the Isle of Wight music festival. The sofa itself consists of a semi-circular pad covered in a graphic cheese print and topped with pepperoni cushions. The outside of the pad is wrapped with a tubular cushion, which is meant to act as the crust of the pie. The couch is then fished off with some fluffy white pillows adorned with the Domino's logo.
While the chain is not officially selling the Pizza Boy Sofa, they have already given one away to a lucky fan as part of a social media contest.
Trend Themes
1. Promotional Furniture - There is an opportunity for companies to create unique and eye-catching furniture items as promotional products.
2. Food-themed Designs - The popularity of food-related products and designs offers opportunities for creating unique and engaging consumer experiences.
3. Branded Outdoor Accessories - Brands can explore the creation of branded outdoor accessories to enhance their visibility and attract attention in outdoor settings.
Industry Implications
1. Marketing and Advertising - Businesses operating in the marketing and advertising industry can leverage promotional furniture as a creative way to enhance brand visibility and engage consumers.
2. Furniture and Home Decor - The furniture and home decor industry can tap into the trend of food-themed designs to create unique and novelty furniture pieces that appeal to consumers.
3. Outdoor Living and Recreational Products - Companies in the outdoor living and recreational products industry can consider developing branded outdoor accessories to offer consumers functional and visually appealing options for outdoor settings.
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