Canon's PIXMA Printers Target Families, Gen Y and Z with Smart Features
Laura McQuarrie — August 13, 2019 — Tech
References: shop.usanon & prnewswire
For the back-to-school season, Canon is introducing a new series of PIXMA printers that were specifically created with the needs of families and students in mind. Some of the printers (the PIXMA TS5320 and PIXMA TS6320) are even available in eye-catching colors like pink and green that will make bright additions to the rooms of Gen Y and Z students.
The user-friendly printer fleet is packed with features, including a two-step wireless setup process, built-in QR codes to quick access to tech support, automatic paper detection, a status bar that can easily be seen from across the room and compatibility with the Card Isle Print-at-Home Platform for effortlessly making greeting cards at home.
The complete series of new PIXMA printers from Canon includes the PIXMA TS8320, PIXMA TS6320, PIXMA TS5320 and PIXMA TS3320 printers.
The user-friendly printer fleet is packed with features, including a two-step wireless setup process, built-in QR codes to quick access to tech support, automatic paper detection, a status bar that can easily be seen from across the room and compatibility with the Card Isle Print-at-Home Platform for effortlessly making greeting cards at home.
The complete series of new PIXMA printers from Canon includes the PIXMA TS8320, PIXMA TS6320, PIXMA TS5320 and PIXMA TS3320 printers.
Trend Themes
1. Student-focused Printers - The back-to-school market presents an opportunity for other companies to develop printers with features that appeal to the needs of families and students.
2. Colorful Printing Devices - There is an opportunity for manufacturers to create colorful printers with bold hues and fun designs to attract Gen Y and Z students.
3. Wireless Printing - The convenience of wireless printing continues to grow as more people work and learn remotely, creating an opportunity for companies to improve the accessibility and ease of wireless printing technology.
Industry Implications
1. Printing Industry - The printing industry has an opportunity to develop more student-friendly, colorful and tech-savvy printers to meet the needs of families and students.
2. Technology Industry - The technology industry can help improve the user experience of wireless printing devices and develop new features that enhance the printing experience of students and families.
3. Education Industry - The education industry has an opportunity to partner with companies to leverage new printing technologies to improve student learning experiences through interactive printing materials, assessments and other resources.
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