Luke Jerram's Pixelated Art Takes a Look at the Modern World
Paul Maccarone — August 2, 2013 — Social Good
References: lukejerram & mymodernmet
Using his own daughter as the subject, Luke Jerram's pixelated art sculpture is truly an interesting concept that looks at the connected generation. The thought-provoking sculpture sits at the Bristol Temple Meads train station in England and as people walked by the sculpture it created a buzz because of how surreal the concept is.
Jerram explains that, "from the age of 3 my daughter Maya could use an iPhone. For her the technology was like a pencil, just another everyday tool to be used." It's scary to think that the reality at which children are now predominately living in is actually a virtual reality where people are represented in the same pixelated fashion that Jerram's daughter is depicted. This pixelated art sculpture is definitely an inventive creation, and the careful message that it evokes is truly something to think about.
Jerram explains that, "from the age of 3 my daughter Maya could use an iPhone. For her the technology was like a pencil, just another everyday tool to be used." It's scary to think that the reality at which children are now predominately living in is actually a virtual reality where people are represented in the same pixelated fashion that Jerram's daughter is depicted. This pixelated art sculpture is definitely an inventive creation, and the careful message that it evokes is truly something to think about.
Trend Themes
1. Virtual Reality Art - There's an opportunity to create more 3D sculptures that depict the influence of technology on human interactions.
2. Connected Generation Art - There's an opportunity to create more art that relates to the digital age and the ubiquity of mobile devices and software.
3. Pixelated Art - There's an opportunity to create more art that mimics the resolution and aesthetic of digital displays and pixel art.
Industry Implications
1. Art and Culture - Artists and galleries can capitalize on the current generation's dependence on technology and create unique, tech-inspired pieces of art.
2. Technology - Technology companies can also create art installations that showcase the capabilities of modern devices and software.
3. Advertising and Marketing - Marketers can use pixelated art to appeal to an audience that is used to the look and feel of digital displays and video games.
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