The SCAR/Pittura à Porter Collection Fuses Art and Luxury
Milla Kiss — March 7, 2012 — Luxury
References: creativityoggetti.it & frizzifrizzi.it
They say diamonds are a girl's best friend, and now, thanks to the Pittura à Porter collection, precious stones are truly accessible for all.
The Pittura à Porter jewelry concept is striking and innovative. Translated to English, it means "painting à porter," an elegant way of bringing luxury and art to the fashion-forward-avant-garde masses. The Pittura à Porter collection consists of a series of ruby, emerald and diamond-"adorned" necklaces, bracelets and earrings that have been hand-painted on canvas. There is an additional DIY element to these almost prèt-à-porter beauties, because before wearing them, it is recommended that you cut out their shape to better fit your neckline.
The designer behind the SCAR Pittura à Porter collection is painter and ceramic artist Carmen Scarnecchia, who has been designing jewelry and other accessories under the SCAR brand name for some time.
The Pittura à Porter jewelry concept is striking and innovative. Translated to English, it means "painting à porter," an elegant way of bringing luxury and art to the fashion-forward-avant-garde masses. The Pittura à Porter collection consists of a series of ruby, emerald and diamond-"adorned" necklaces, bracelets and earrings that have been hand-painted on canvas. There is an additional DIY element to these almost prèt-à-porter beauties, because before wearing them, it is recommended that you cut out their shape to better fit your neckline.
The designer behind the SCAR Pittura à Porter collection is painter and ceramic artist Carmen Scarnecchia, who has been designing jewelry and other accessories under the SCAR brand name for some time.
Trend Themes
1. Accessible Luxury - The Pittura à Porter collection makes diamonds and precious stones more accessible to a wider audience, creating opportunities for luxury brands to explore affordable options.
2. Artistic Jewelry - The hand-painted designs on the Pittura à Porter collection showcase the combination of art and fashion, opening up opportunities for artistic collaborations between designers and artists.
3. DIY Fashion - The recommendation to cut out the shape of the necklaces, bracelets, and earrings signifies a shift towards DIY fashion, creating opportunities for designers to explore customizable and personalized options.
Industry Implications
1. Luxury Goods - The Pittura à Porter collection disrupts the conventional pricing of diamonds and precious stones, creating opportunities for luxury brands to explore more affordable luxury goods.
2. Art and Fashion - The Pittura à Porter collection fuses art and fashion, opening opportunities for artists to collaborate with fashion designers and breaking traditional boundaries between these two industries.
3. Personalized Fashion - The DIY element of the Pittura à Porter collection creates opportunities for designers to explore customizable and personalized fashion options, disrupting the traditional production process of fashion and jewelry.
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