'Pinterest' Microblogging Site Mimicks Tumblr in Almost Every Way
Summer Luu — March 9, 2011 — Business
References: pinterest & fashionablymarketing.me
It looks like someone is eager to contest with the mighty blog site, Tumblr, who has established a very large community--but the 'Pinterest' Microblogging Site wants to have a go at it. And so the competition begins.
Pinterest is a lot like Tumblr. Rather than tumbling, these new bloggers are "pinning" things to their virtual pinboards. Instead of "re-blogging" they're "re-pinning." Different words, but the microblogging concept remains the same. You create collections of things you love and follow other people's collections who you deem interesting. The only noticeable difference so far is that Pinterest users can quickly create themed “pinboards,” which Tumblr users can't.
The act of blogging in small snippets of information while over-sharing images continues to rise. Building online communities is today's favorite pastime, and the Pinterest Microblogging Site wants a piece of the action. Will it be able to compete with the almighty Tumblr?
Pinterest is a lot like Tumblr. Rather than tumbling, these new bloggers are "pinning" things to their virtual pinboards. Instead of "re-blogging" they're "re-pinning." Different words, but the microblogging concept remains the same. You create collections of things you love and follow other people's collections who you deem interesting. The only noticeable difference so far is that Pinterest users can quickly create themed “pinboards,” which Tumblr users can't.
The act of blogging in small snippets of information while over-sharing images continues to rise. Building online communities is today's favorite pastime, and the Pinterest Microblogging Site wants a piece of the action. Will it be able to compete with the almighty Tumblr?
Trend Themes
1. Microblogging with Pinboards - Disruptive innovation opportunity: Explore ways to enhance the pinboard concept with unique features and functionalities.
2. Community-building Through Microblogging - Disruptive innovation opportunity: Develop new platforms that emphasize building online communities through the sharing of snippets and images.
3. Enhancing User Interaction in Microblogging - Disruptive innovation opportunity: Create tools and features that promote active engagement and interaction among microblogging users.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Introduce new microblogging platforms with unique features to differentiate from existing ones and attract new users.
2. E-commerce - Disruptive innovation opportunity: Explore ways to integrate microblogging functionalities into online shopping experiences, allowing users to share and discover products more easily.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop innovative advertising strategies and platforms that leverage microblogging communities to reach and engage target audiences effectively.
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