Fred + Far's Pinky Rings Encourage Women to Love Themselves First
Laura McQuarrie — October 6, 2016 — Fashion
References: fredandfar & instagram
Wearing an engagement ring is a symbol of commitment to another person, but wearing a Self Love Pinky Ring from Fred + Far is meant to be representative of love for oneself.
The Self Love Pinky Ring comes in upscale varieties such as 14K yellow, rose and white gold, as well as sterling silver. Fred + Far encourages consumers to share in the self-love celebrations by using the #CHOOSEYOURSELF hashtag.
As many young consumers are choosing to delay or forgo the tradition of marriage, these jewelry pieces introduce a new way to empower and celebrate people as individuals, whether or not they reach certain milestones in life. Many types of jewelry pieces are expensive and are best bestowed as gifts to mark a special occasion, but the Self Love Pinky Rings give consumers permission to spoil themselves at any time of the year.
The Self Love Pinky Ring comes in upscale varieties such as 14K yellow, rose and white gold, as well as sterling silver. Fred + Far encourages consumers to share in the self-love celebrations by using the #CHOOSEYOURSELF hashtag.
As many young consumers are choosing to delay or forgo the tradition of marriage, these jewelry pieces introduce a new way to empower and celebrate people as individuals, whether or not they reach certain milestones in life. Many types of jewelry pieces are expensive and are best bestowed as gifts to mark a special occasion, but the Self Love Pinky Rings give consumers permission to spoil themselves at any time of the year.
Trend Themes
1. Self-love Jewelry - The rise of self-love as a value is creating an opportunity for jewelry brands to cater to consumers' desire for symbols of self-acceptance.
2. Individual Empowerment - By promoting self-love and celebration of the individual, the Self Love Pinky Rings are tapping into a growing trend of empowering consumers to embrace their uniqueness.
3. Non-traditional Jewelry - The Self Love Pinky Rings' rejection of traditional jewelry symbolism is a disruptive innovation opportunity for brands seeking to differentiate themselves in the market.
Industry Implications
1. Jewelry - The rise of self-love and non-traditional jewelry presents an opportunity for jewelry brands to cater to consumers seeking to celebrate their individuality.
2. Personal Development - The Self Love Pinky Rings align with the trend of personal development, creating opportunities for brands to capitalize on consumers' desire for products that help them grow.
3. Wellness - The Self Love Pinky Rings' focus on self-love aligns with the wellness trend, creating opportunities for brands seeking to promote emotional and mental well-being.
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