Pinko Spring 2010 Campaign is Dressing Room Ready
Venessa Fisher — February 10, 2010 — Fashion
References: fashionising
The Pinko Spring 2010 Campaign does a play on the concept of shooting a line. Not only do the ads feature gorgeous model Erin Wasson, but famed photographer Terry Richardson sneaks into some of the shots too. Set in a dressing room, Wasson tries on a bold orange one-shoulder mini, a sexy lace overlay and green trench. And don't forget those incredible brown leather platform sandals and fringed cowboy boots. A-mazing!
Implications - After all, the Pinko brand would never let its fierce fashionista followers down -- and this Pinko Spring 2010 Campaign is no different. The use of dressing rooms as backdrops for the the fashion shoot is a brilliant play on the fashion scene and shopping experience itself.
Implications - After all, the Pinko brand would never let its fierce fashionista followers down -- and this Pinko Spring 2010 Campaign is no different. The use of dressing rooms as backdrops for the the fashion shoot is a brilliant play on the fashion scene and shopping experience itself.
Trend Themes
1. Fashion Shoot as Retail Experience - Using dressing rooms as backdrops for fashion shoots blurs the line between fashion and retail.
2. Celebrity Photographer Inclusion - Incorporating well-known photographers such as Terry Richardson into fashion campaigns adds an element of intrigue and exclusivity.
3. Bold Coloured Apparel - Bright and bold colours help set the tone for the upcoming season's fashion trends.
Industry Implications
1. Fashion Retail - Retailers can create immersive experiences for customers by incorporating elements of fashion shoots into the retail experience.
2. Fashion Photography - Fashion photographers can consider new and unique locations for their shoots, such as dressing rooms, to create innovative campaigns.
3. Fashion Design - Fashion designers can use bold and bright colours in their upcoming designs to stay aligned with current trends.
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